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2025 NOTES / DISPATCHES
✦ October

Stop Competing on Price: Why Authentic Brand Stories Beat Algorithm Hacks

Shadowbanned. Stuck in 300-view jail. Algorithm murdered your reach overnight. Every business owner has a reason their social media or
2025 NOTES / DISPATCHES
✦ October

Social Proof in 2025: What Actually Works

Trust became a metric somewhere along the way. Engagement rates. Conversion velocity. Funnel optimization. As if people are water. 42%
2025 NOTES / DISPATCHES
✦ July

The $115.6 Billion Conversation: Why Hawaii Businesses Can't Ignore These Channels

There's a comedian from Waimanalo, Oahu. Nalo, and part of his tagline is "Howz it everybody it&
2025 NOTES / DISPATCHES
✦ June

The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment

And what brands can learn from Shopify's approach to manufacturing digital intimacy In 2004, I spent my days

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