2026 NOTES / DISPATCHES
✦ February
Agentic Commerce Readiness: Protocol Implementation and the Parallel Challenge of Product Discoverability
On this page
Google and Shopify launched the Universal Commerce Protocol on January 11, 2026. OpenAI and Stripe had launched
2026 NOTES / DISPATCHES
✦ January
The Click Is Dead and You're Still Counting Corpses
On this page
Your analytics dashboard shows 4,200 visitors last month. Google Analytics confirms they stayed an average of
2025 NOTES / DISPATCHES
✦ December
When Impulse Stops Being Automatic: An Operator Brief on Marketing's Shifting Baseline
I. The Unnoticed Shift
The cart stays full. The checkout never happens.
Traffic holds steady. Engagement looks healthy. The email
2025 NOTES / DISPATCHES
✦ December
Why Advertising Got Emotional in 2025
The Ten-Day Problem
It was rainy season on Oahu, the kind where the clouds move sideways and the light can&
2025 NOTES / DISPATCHES
✦ November
The Loneliness Economy: How Solving for Human Connection Became a Marketing Strategy
The Surgeon General called loneliness an epidemic in 2023. That line should've rewritten every marketing plan in America.
2025 NOTES / DISPATCHES
✦ November
Loyalty Slithered: What AI Teaches Us About Trust, Reciprocity, and the Brands That Keep Their Promises
Loyalty slithered through my childhood, changing shape in every room of the house.
My grandfather was a union grocery worker
2025 NOTES / DISPATCHES
✦ November
When Half of Everyone Stopped Drinking
I wrote about payday cycles a while back. How most businesses market like everyone has the same amount of money
2025 NOTES / DISPATCHES
✦ November
When Your Customers Have Money (But Your Competitors Don’t Know When That Is)
BoohooMAN didn’t rewrite a single ad. Didn’t touch their targeting. They just stopped spending when people were broke.
2025 NOTES / DISPATCHES
✦ October
How Many AI Agents Will Be Last-Minute Shopping This Holiday Season?
I grew up in the Santa Maria Valley, long before it became famous for BBQ tri-tip and wineries. Both had
2025 NOTES / DISPATCHES
✦ October
The Intimacy of Intent: What Voice Search Reveals About Who We Really Are
There's a moment, usually late at night, when you're alone with your phone or standing in
2025 NOTES / DISPATCHES
✦ September
Clicks, Carts, and Bookings: Where Travel Marketing ROI Falls Apart
A data-first walkthrough of where travel brands actually make money online, and where the spend slips out to sea.
Morning
2025 NOTES / DISPATCHES
✦ July
Why Are People Searching, "SEO Not Working?"
It's peak mango season on O'ahu. If you walk around, you can smell it, not the
2025 NOTES / DISPATCHES
✦ June
The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment
And what brands can learn from Shopify's approach to manufacturing digital intimacy
In 2004, I spent my days
2025 NOTES / DISPATCHES
✦ May
When Your Customers Have Money But Your Competitors Don’t: The Anti-Payday Strategy
A kitschy leisure apparel company once had it made. Their core audience? Seniors with steady income from Social Security and
2025 NOTES / DISPATCHES
✦ May
Your Marketing Still Talks to Appetites That Don't Exist
Most brands are still shouting at appetites that aren't there. Selling indulgence to a generation that's
2025 NOTES / DISPATCHES
✦ May
Your Brewery Isn't Failing — The Market Is Changing. Here's How to Adapt
The numbers don’t lie, but they don’t tell the whole story either. Yes, beer volumes are down. Yes,
