2025 NOTES / DISPATCHES
✦ June
The Summer of Fewer Mustangs: What's Really Happening to Hawai'i Tourism (Mid-2025)
I was driving to town the other day and noticed something. It wasn't the bright yellow blossoms of
customer behavior
2025 NOTES / DISPATCHES
✦ June
The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment
And what brands can learn from Shopify's approach to manufacturing digital intimacy
In 2004, I spent my days
2025 NOTES / DISPATCHES
✦ May
When Your Customers Have Money But Your Competitors Don’t: The Anti-Payday Strategy
A kitschy leisure apparel company once had it made. Their core audience? Seniors with steady income from Social Security and
2025 NOTES / DISPATCHES
✦ May
Your Brewery Isn't Failing — The Market Is Changing. Here's How to Adapt
The numbers don’t lie, but they don’t tell the whole story either. Yes, beer volumes are down. Yes,