2025 NOTES / DISPATCHES
✦ November
The Rental Agreement You Never Signed
At 7:12 a.m., the analytics dashboard refreshes and the floor disappears. Yesterday, Hessel Broekstra’s YouTube channel had
customer trust mechanisms
2025 NOTES / DISPATCHES
✦ October
Social Proof in 2025: What Actually Works
Trust became a metric somewhere along the way. Engagement rates. Conversion velocity. Funnel optimization. As if people are water.
42%
2025 NOTES / DISPATCHES
✦ June
The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment
And what brands can learn from Shopify's approach to manufacturing digital intimacy
In 2004, I spent my days