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2025 NOTES / DISPATCHES
✦ July

The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces

Why Smart Organizations Are Shifting from SEO to Retrieval Layer Optimization How AI Changed Search Forever It has been a
2025 NOTES / DISPATCHES
✦ June

The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment

And what brands can learn from Shopify's approach to manufacturing digital intimacy In 2004, I spent my days
2025 NOTES / DISPATCHES
✦ June

The Summer When AI Learned to Feel: What's Really Driving Social Media in 2025

Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
2025 NOTES / DISPATCHES
✦ June

The Authenticity Advantage: What Social Media's New Favorite Word Really Reveals

Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
2025 NOTES / DISPATCHES
✦ June

There's a Difference Between Agencies That Talk About Hawaii Markets and Agencies That Understand There Are 8 Main Hawaiian Islands

Hawaii is 2,397 miles from Los Angeles. That's farther than New York to Denver, though most people

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