Plate Lunch Collective

e commerce

2025 NOTES / DISPATCHES
✦ November

Generative Engine Optimization Framework for Shopify Merchants: What Actually Works

People no longer search the way they used to. Short clipped queries have turned into something closer to a confession.
2025 NOTES / DISPATCHES
✦ October

How Many AI Agents Will Be Last-Minute Shopping This Holiday Season?

I grew up in the Santa Maria Valley, long before it became famous for BBQ tri-tip and wineries. Both had
2025 NOTES / DISPATCHES
✦ October

Social Proof in 2025: What Actually Works

Trust became a metric somewhere along the way. Engagement rates. Conversion velocity. Funnel optimization. As if people are water. 42%
2025 NOTES / DISPATCHES
✦ June

The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment

And what brands can learn from Shopify's approach to manufacturing digital intimacy In 2004, I spent my days

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