2026 NOTES / DISPATCHES
✦ February
From Keyword Research to Intent Mapping: The Structural Shift in AI Search
On this page
The dashboard was green. Every metric pointed up and to the right. Keyword rankings climbed from position
2026 NOTES / DISPATCHES
✦ February
SEO Content Writing That Works in ChatGPT and Google AI: The Technical Implementation Guide
In January 2026, Danny Sullivan told the industry to stop chunking content for machines. The directive landed like a betrayal
2026 NOTES / DISPATCHES
✦ February
Agentic Commerce Readiness: Protocol Implementation and the Parallel Challenge of Product Discoverability
On this page
Google and Shopify launched the Universal Commerce Protocol on January 11, 2026. OpenAI and Stripe had launched
2026 NOTES / DISPATCHES
✦ January
The Click Is Dead and You're Still Counting Corpses
On this page
Your analytics dashboard shows 4,200 visitors last month. Google Analytics confirms they stayed an average of
2025 NOTES / DISPATCHES
✦ November
Generative Engine Optimization Framework for Shopify Merchants: What Actually Works
People no longer search the way they used to. Short clipped queries have turned into something closer to a confession.
2025 NOTES / DISPATCHES
✦ November
Generative Engine Optimization: Field Notes for Early Adopters
Someone at Webflow was looking at attribution data when they noticed something. Eight percent of their signups were coming from
2025 NOTES / DISPATCHES
✦ November
The Rental Agreement You Never Signed
At 7:12 a.m., the analytics dashboard refreshes and the floor disappears. Yesterday, Hessel Broekstra’s YouTube channel had
2025 NOTES / DISPATCHES
✦ October
The AI Citation Arms Race: Why Your Optimization Tactics Have an Expiration Date
There's a coding bootcamp somewhere that lost 80% of its revenue because someone got mad at them on
2025 NOTES / DISPATCHES
✦ October
SEO: No Digital Divide When AI Mediates Search
If you reached this post outside of a social share, you probably typed four keywords or less into a search
2025 NOTES / DISPATCHES
✦ September
Speaking AI’s Language: Why Hawaii Businesses Need to Understand Semantic Triples
When I was a kid, I spent a lot of time with my grandparents in a rural farming town. People
2025 NOTES / DISPATCHES
✦ July
Why Are People Searching, "SEO Not Working?"
It's peak mango season on O'ahu. If you walk around, you can smell it, not the
2025 NOTES / DISPATCHES
✦ July
The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces
Why Smart Organizations Are Shifting from SEO to Retrieval Layer Optimization
How AI Changed Search Forever
It has been a
2025 NOTES / DISPATCHES
✦ May
Your SEO Strategy Is Missing 80% of Where People Actually Search
In Summary: Why SEO Isn’t Working Like It Used To
* Traditional SEO focuses on Google rankings—but discovery has
2025 NOTES / DISPATCHES
✦ May
Google Doesn't Just Rank Anymore - It Quotes. Here's How to Get Cited
Today’s search engines don’t just rank. They quote. And trust is earned line by line. That’s why
