GEO strategy that gets your brand cited in ChatGPT, voice search, and AI responses. Train AI systems to reference your expertise.
STRATEGY / LANGUAGE / DIRECTION
We don't do everything for everyone. These are the problems we solve for brands that know the difference between looking busy and getting results. Each one is a different way to stop wasting energy on strategy that sounds smart but doesn't survive the real world.
Strategy / Language / Direction
Answer engine optimization services that capture Google's featured snippets and voice search results. Stop ranking below the answer. Become the source Google quotes directly.
Answer Engine Optimization Services
Content that gets cited, not just consumed. We build strategic frameworks that perform across human attention and AI evaluation - because the best content strategy isn't just about being found, it's about being quoted.
Content Strategy
Create consistent voice patterns that build human trust and algorithmic confidence. Language systems that work for both audiences and answer engines.
Brand Language & Voice Development
Find what's actually driving results vs. what looks good on dashboards. Diagnostics that reveal strategy gaps and positioning issues.
Performance Audits & Diagnostics
Choose platforms that drive engagement and discoverability. Strategic channel selection for both audience behavior and AI discovery systems.
Platform & Channel Strategy
Campaign planning for AI-mediated discovery. Design campaigns that work when algorithms determine content sequence and discovery pathways.
Campaign Planning & Pressure Testing
Brand expression systems for human and AI-mediated interactions. Consistent representation across voice search, answer engines, and algorithms.
Brand Expression Systems
Marketing ops for AI-augmented teams. Align people, processes, and AI workflows so your marketing actually works together at AI speed.
Marketing Ops & Systems Thinking
Understand how your audience talks in human communities and to AI systems. Research that maps language patterns across every discovery pathway.
Audience Research & Cultural Listening
Build narrative architecture that survives AI fragmentation. Story strategy that works when algorithms tell your story across
Narrative Architecture & Strategy
Testimonials
I was competing on price with mainland sellers and barely breaking even. Hayden helped me realize my plants weren't just plants - they were Hawaii-grown, hand-rooted, and shipped from the islands. That story changed everything. I doubled my prices and my sales actually went up. Mainland customers were willing to pay more because they understood what they were really buying.
Taking over a 40-year family market in wine country - talk about pressure. I wanted to build an Italian deli but couldn't alienate three generations of loyal customers. Plus we had wine tourists, Solvang visitors, and casino crowds all needing completely different messages. Hayden helped us speak to longtime locals about honoring tradition while targeting weekend visitors with geo-fenced campaigns about authentic Italian food. Same kitchen, four different conversations. Revenue tripled in eight months.
Twenty years building companies, and this was the first time I had no idea how to reach my market. The platform worked beautifully, but nobody understood what problem it solved. Hayden didn't change what we built - he changed how we talked about it. Suddenly prospects were saying 'this is exactly what we've been looking for.' Same product, completely different conversation.
Hayden helped us navigate going public when I was with a large data storage firm, then when I decided to completely pivot to custom furniture, I called him again. Tech IPO to handcrafted furniture - two totally different worlds, but he saw the thread: I'm someone who builds things that last. He helped me tell that story in both industries. There's something about how he cuts through all the noise and finds the one thing that actually matters. That clarity is rare.
