The Authenticity Advantage: What Social Media's New Favorite Word Really Reveals
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
Hayden Bond
Strategic marketing consultant with 20+ years experience across industries. Based in Honolulu, Hawaii. Works with businesses throughout North America and writes on campaign strategy and market trends.
There's a Difference Between Agencies That Talk About Hawaii Markets and Agencies That Understand There Are 8 Main Hawaiian Islands
Hawaii is 2,397 miles from Los Angeles. That's farther than New York to Denver, though most people
Mango Sticky Rice Smoothie Slay Era Strikes… Come on, who are we kidding? This was some damn good marketing.
This is a Note — quick field observations, no fluff
The Mainland Mirage: Why Most Hawaii Brands Kill Their Own Authenticity
Most Hawaii businesses think they need to become someone else to succeed on the mainland. They're wrong.
We
When Your Customers Have Money But Your Competitors Don’t: The Anti-Payday Strategy
A kitschy leisure apparel company once had it made. Their core audience? Seniors with steady income from Social Security and
Campaign Timing Strategy: The Payday Approach 80% of Brands Miss
boohooMAN didn’t change their product. Didn’t touch their branding. Just timed their ads better. Result: 80% ROAS improvement.
Your Marketing Still Talks to Appetites That Don't Exist
Most brands are still shouting at appetites that aren't there. Selling indulgence to a generation that's
Your Brewery Isn't Failing — The Market Is Changing. Here's How to Adapt
The numbers don’t lie, but they don’t tell the whole story either. Yes, beer volumes are down. Yes,
Your SEO Strategy Is Missing 80% of Where People Actually Search
Let's skip the funeral. SEO isn't dead, but it's no longer where the money
Google Doesn't Just Rank Anymore - It Quotes. Here's How to Get Cited
Today’s search engines don’t just rank. They quote. And trust is earned line by line.
Google doesn’t