Nobody's Scrolling Your Feed Anymore. They're Searching.
I was talking to a friend today about the recent Instagram changes. Users can now choose interests to fine-tune their
Hayden Bond
20+ years in digital strategy. Based in Honolulu, specializing in AI discoverability and helping businesses build marketing that converts customers, not just followers.
Stop Competing on Price: Why Authentic Brand Stories Beat Algorithm Hacks
Shadowbanned. Stuck in 300-view jail. Algorithm murdered your reach overnight.
Every business owner has a reason their social media or
AI Browser Market Intelligence - 10/21/2025
🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here.
Why
Farm-to-Forgotten: When Your Web Marketing Catches Vibe But Misses Everything Else
A picture is worth a thousand words, they say, but your customers are scrolling past looking for the hundred words
Why SEO, Social Media, and AI Search Are Now Business Infrastructure (Not Marketing Tactics)
What business owners need to know about discoverability in 2025
There was a time when search engine optimization meant keywords.
How Many AI Agents Will Be Last-Minute Shopping This Holiday Season?
I grew up in the Santa Maria Valley, long before it became famous for BBQ tri-tip and wineries. Both had
Instagram Cracked the Spam Problem. Here's What It Means for AI Search
Last April, Mark Zuckerberg testified under oath during the FTC's antitrust trial against Meta. Kyle Chayka, writing in
AI Browser Market Intelligence - 10/14/2025
🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here.
Why
AI Referral Traffic Intelligence in North America Week 42
10/20/2025
We believe in optimizing for the retrieval layer. But we got curious about who's actually
SEO: No Digital Divide When AI Mediates Search
If you reached this post outside of a social share, you probably typed four keywords or less into a search
AI Referral Traffic Intelligence in North America Week 41
10/13/2025
We believe in optimizing for the retrieval layer. But we got curious about who's actually
Social Proof in 2025: What Actually Works
Trust became a metric somewhere along the way. Engagement rates. Conversion velocity. Funnel optimization. As if people are water.
42%
AI Browser Market Intelligence - 10/07/2025
🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here.
Why
AI Referral Traffic Intelligence in North America Week 40
10/06/2025
We believe in optimizing for the retrieval layer. But we got curious about who's actually
AEO/GEO Tools Analysis: 24 Platforms Compared Beyond Marketing Materials - Because You've Been Searching for Them
Updated: 10/12/2025
🚨October 12, 2025 Update:
Expanded from 10 to 24 AEO platforms with detailed research on funding
Why 98% of Your Interested Customers Never Buy: Fixing Creator Conversion Funnels
You see a post from a creator you follow, someone whose judgment you trust about coffee makers or running shoes
The Impossible Math of Authentic Trust: A Business Owner's Guide to the Creator Economy
You open Instagram and there's someone, maybe 47,000 followers, maybe 180,000, holding a water bottle with
The Intimacy of Intent: What Voice Search Reveals About Who We Really Are
There's a moment, usually late at night, when you're alone with your phone or standing in
AI Browser Market Intelligence - 09/30/2025
🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here.
Why
AI Referral Traffic Intelligence in North America
09/29/2025
We believe in optimizing for the retrieval layer. But we got curious about who's actually
BrandLight vs Evertune: AEO Platform Comparison
October 2025 Update
🚨BREAKING: Major Funding Developments Transform AEO Platform Landscape
The Answer Engine Optimization (AEO) market experienced a seismic
AI Browser Market Intelligence - 09/23/2025
🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here.
Why
AI Referral Traffic Intelligence in North America
09/22/2025
We believe in optimizing for the retrieval layer. But we got curious about who's actually
AI Browser Market Intelligence - 09/16/2025
🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here.
Why
AI Referral Traffic Intelligence in North America 09/15/2025
VIEW REPORT🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report
Marketing Your Applied Behavior Analysis (ABA) Clinic in a Boom Market
Signs in the Strip Mall
There are new signs everywhere. In strip malls. In office parks that used to house
Clicks, Carts, and Bookings: Where Travel Marketing ROI Falls Apart
A data-first walkthrough of where travel brands actually make money online, and where the spend slips out to sea.
Morning
Social Media Forecast: Fall 2025
This summer a lot of people were trying to predict things. More important things. Things that make summers everywhere special.
How to Make Your Business Internet Famous in Hawaiʻi
Not a viral dance video your employees did. Internet Famous now means every AI mentions your business when people ask
AI Browser Market Intelligence - 09/09/2025
🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here.
Why
AI Referral Traffic Intelligence in North America 09/08/2025
VIEW REPORT🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report
Is Your Hawaii Business Ignoring the Most Important Search Update in 20 Years?
Search engines have never been “must-have” gadgets. Nobody lines up for the new Google update the way they do for