Nobody's Scrolling Your Feed Anymore. They're Searching.
I was talking to a friend today about the recent Instagram changes. Users can now choose interests to fine-tune their
Hawaii Digital Marketing Consulting & AI Search Optimization
We build AI-native marketing systems for brands that want to be found and trusted in a world of answer engines, generative search, and language models.
Strategic perspectives on building brands for an AI-native world, where optimization happens at the retrieval layer, not the interface layer.
NOTES / DISPATCHES
Stop Competing on Price: Why Authentic Brand Stories Beat Algorithm Hacks
Shadowbanned. Stuck in 300-view jail. Algorithm murdered your reach overnight.
Every business owner has a reason their social media or
AI Browser Market Intelligence - 10/21/2025
🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here.
Why
Farm-to-Forgotten: When Your Web Marketing Catches Vibe But Misses Everything Else
A picture is worth a thousand words, they say, but your customers are scrolling past looking for the hundred words
Why SEO, Social Media, and AI Search Are Now Business Infrastructure (Not Marketing Tactics)
What business owners need to know about discoverability in 2025
There was a time when search engine optimization meant keywords.
How Many AI Agents Will Be Last-Minute Shopping This Holiday Season?
I grew up in the Santa Maria Valley, long before it became famous for BBQ tri-tip and wineries. Both had
Instagram Cracked the Spam Problem. Here's What It Means for AI Search
Last April, Mark Zuckerberg testified under oath during the FTC's antitrust trial against Meta. Kyle Chayka, writing in
Strategy / Language / Direction
On-demand marketing leadership and strategy support for Hawaii companies without the cost of a full-time executive.
Get a Fractional CMO for Your Hawaii Business
SEO built for AI search. Appear in ChatGPT, Google AI Overviews, and Perplexity when prospects research solutions. Serving Hawaii businesses & North America.
AI Native SEO Services for Hawaii Businesses
Ensure your Hawaii business is visible in AI-driven answers with GEO services built for generative search systems.
Generative Engine Optimization for Hawaii Businesses
Strategies for Hawaii businesses to appear in AI summaries and answer engines where customers search today.
Answer Engine Optimization for Hawaii Companies
Testimonials
I was competing on price with mainland sellers and barely breaking even. Hayden helped me realize my plants weren't just plants - they were Hawaii-grown, hand-rooted, and shipped from the islands. That story changed everything. I doubled my prices and my sales actually went up. Mainland customers were willing to pay more because they understood what they were really buying.
Taking over a 40-year family market in wine country - talk about pressure. I wanted to build an Italian deli but couldn't alienate three generations of loyal customers. Plus we had wine tourists, Solvang visitors, and casino crowds all needing completely different messages. Hayden helped us speak to longtime locals about honoring tradition while targeting weekend visitors with geo-fenced campaigns about authentic Italian food. Same kitchen, four different conversations. Revenue tripled in eight months.
Twenty years building companies, and this was the first time I had no idea how to reach my market. The platform worked beautifully, but nobody understood what problem it solved. Hayden didn't change what we built - he changed how we talked about it. Suddenly prospects were saying 'this is exactly what we've been looking for.' Same product, completely different conversation.
Hayden helped us navigate going public when I was with a large data storage firm, then when I decided to completely pivot to custom furniture, I called him again. Tech IPO to handcrafted furniture - two totally different worlds, but he saw the thread: I'm someone who builds things that last. He helped me tell that story in both industries. There's something about how he cuts through all the noise and finds the one thing that actually matters. That clarity is rare.
