Is Your Hawaii Business Ignoring the Most Important Search Update in 20 Years?
Search engines have never been “must-have” gadgets. Nobody lines up for the new Google update the way they do for
Hayden Bond
20+ years in digital strategy. Based in Honolulu, specializing in AI discoverability and helping businesses build marketing that converts customers, not just followers.
Speaking AI’s Language: Why Hawaii Businesses Need to Understand Semantic Triples
When I was a kid, I spent a lot of time with my grandparents in a rural farming town. People
Hawai‘i Franchise Marketing Strategy: Why Corporate Templates Miss the Mark
Franchise Marketing in Hawaii: What It Looks Like on the Ground
Remember when every real estate listing bragged about its
AI Browser Market Intelligence - 09/02/2025
🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here.
Why
AI Referral Traffic Intelligence in North America 09/01/2025
VIEW REPORT🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report
Hawai'i Business Guide to AI-Powered Customer Personalization
Introduction
When the trade winds stop, the jalousie windows turn useless. They remind me of the heaters my grandmother kept
AI Browser Market Intelligence - 08/26/2025
Why We're Tracking This
As an agency, we've built our reputation on transparency. Not the performative
AI Referral Traffic Intelligence in North America 08/25/2025
🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here.
Tracking
The Hawaii Business Owner's Guide to AI Marketing: A Practical Implementation Guide
Introduction
I was listening to a dharma talk podcast this week. The monk speaking was covering ownership and his perspective
AI Browser Market Intelligence - 08/19/2025
Why We're Tracking This
As an agency, we've built our reputation on transparency. Not the performative
AI Referral Traffic Intelligence in North America 08/18/2025
🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here.
Tracking
Are You Just Another Hawaii Business? How AI Search Rewards the Truly Different
Why Your Current Marketing Strategy Might Be Making Your Hawaii Business Invisible to AI Mediated Search Interfaces
🤙Before We Begin:
AI Browser Market Intelligence - 08/11/2025
Why We're Tracking This
As an agency, we've built our reputation on transparency. Not the performative
Hawaii Marketing Agency Rates vs Fractional Marketing Costs: A Complete Guide
I have been watching the job boards. This is what you do when you work in marketing in Hawaii. You
AI Referral Traffic Intelligence in North America - 08/11/2025
🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
AI Browser Market Intelligence - 08/05/2025
Why We're Tracking This
As an agency, we've built our reputation on transparency. Not the performative
AI Referral Traffic Intelligence in North America - 08/04/2025
🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
AI Browser Market Intelligence - 07/29/2025
Why We're Tracking This
As an agency, we've built our reputation on transparency. Not the performative
AI Referral Traffic Intelligence in North America - 07/28/2025
🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
Why Are People Searching, "SEO Not Working?"
It's peak mango season on O'ahu. If you walk around, you can smell it, not the
AI Browser Market Intelligence - 07/22/2025
Why We're Tracking This
As an agency, we've built our reputation on transparency. Not the performative
AI Referral Traffic Intelligence in North America - 07/21/2025
🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
The $115.6 Billion Conversation: Why Hawaii Businesses Can't Ignore These Channels
There's a comedian from Waimanalo, Oahu. Nalo, and part of his tagline is "Howz it everybody it&
AI Browser Market Intelligence - 07/15/2025
Why We're Tracking This
As an agency, we've built our reputation on transparency. Not the performative
AI Referral Traffic Intelligence in North America - 07/14/2025
🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
The AI Browser Shift is Here: Why Hawaii Businesses Have a Unique Advantage
I'm sitting in my home office, staring out the window, watching the clouds bring the rain over from
The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces
Why Smart Organizations Are Shifting from SEO to Retrieval Layer Optimization
How AI Changed Search Forever
It has been a
🇨🇦 Happy Canada Day from the middle of the Pacific.
From 2008 to 2014, I spent a lot of time in Canada. I even lived in Toronto on a work
The Summer of Fewer Mustangs: What's Really Happening to Hawai'i Tourism (Mid-2025)
I was driving to town the other day and noticed something. It wasn't the bright yellow blossoms of
What Is Answer Engine Optimization? No One Really Knows.
Preface
In 1990 we used to skateboard behind an AM/PM on the corner of Goldenwest and Heil in Huntington
The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment
And what brands can learn from Shopify's approach to manufacturing digital intimacy
In 2004, I spent my days
The Summer When AI Learned to Feel: What's Really Driving Social Media in 2025
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in