AI Referral Traffic Intelligence in North America - 08/04/2025
🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
Hayden Bond
20+ years in digital strategy. Based in Honolulu, specializing in AI discoverability and helping businesses build marketing that converts customers, not just followers.
AI Browser Market Intelligence - 07/29/2025
Why We're Tracking This
As an agency, we've built our reputation on transparency. Not the performative
AI Referral Traffic Intelligence in North America - 07/28/2025
🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
Why Are People Searching, "SEO Not Working?"
It's peak mango season on O'ahu. If you walk around, you can smell it, not the
AI Browser Market Intelligence - 07/22/2025
Why We're Tracking This
As an agency, we've built our reputation on transparency. Not the performative
AI Referral Traffic Intelligence in North America - 07/21/2025
🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
The $115.6 Billion Conversation: Why Hawaii Businesses Can't Ignore These Channels
There's a comedian from Waimanalo, Oahu. Nalo, and part of his tagline is "Howz it everybody it&
AI Browser Market Intelligence - 07/15/2025
Why We're Tracking This
As an agency, we've built our reputation on transparency. Not the performative
AI Referral Traffic Intelligence in North America - 07/14/2025
🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
The AI Browser Shift is Here: Why Hawaii Businesses Have a Unique Advantage
I'm sitting in my home office, staring out the window, watching the clouds bring the rain over from
The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces
Why Smart Organizations Are Shifting from SEO to Retrieval Layer Optimization
How AI Changed Search Forever
It has been a
🇨🇦 Happy Canada Day from the middle of the Pacific.
From 2008 to 2014, I spent a lot of time in Canada. I even lived in Toronto on a work
The Summer of Fewer Mustangs: What's Really Happening to Hawai'i Tourism (Mid-2025)
I was driving to town the other day and noticed something. It wasn't the bright yellow blossoms of
What Is Answer Engine Optimization? No One Really Knows.
Preface
In 1990 we used to skateboard behind an AM/PM on the corner of Goldenwest and Heil in Huntington
The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment
And what brands can learn from Shopify's approach to manufacturing digital intimacy
In 2004, I spent my days
The Summer When AI Learned to Feel: What's Really Driving Social Media in 2025
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
The Authenticity Advantage: What Social Media's New Favorite Word Really Reveals
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
There's a Difference Between Agencies That Talk About Hawaii Markets and Agencies That Understand There Are 8 Main Hawaiian Islands
How to Choose a Digital Marketing Agency in Hawaii
If you've ever lived in Hawaii, you've
Mango Sticky Rice Smoothie Slay Era Strikes… Come on, who are we kidding? This was some damn good marketing.
This is a Note — quick field observations, no fluff
The Mainland Mirage: Why Most Hawaii Brands Kill Their Own Authenticity
Most Hawaii businesses think they need to become someone else to succeed on the mainland. They're wrong.
We
When Your Customers Have Money But Your Competitors Don’t: The Anti-Payday Strategy
A kitschy leisure apparel company once had it made. Their core audience? Seniors with steady income from Social Security and
Your Marketing Still Talks to Appetites That Don't Exist
Most brands are still shouting at appetites that aren't there. Selling indulgence to a generation that's
Your Brewery Isn't Failing — The Market Is Changing. Here's How to Adapt
The numbers don’t lie, but they don’t tell the whole story either. Yes, beer volumes are down. Yes,
Your SEO Strategy Is Missing 80% of Where People Actually Search
In Summary: Why SEO Isn’t Working Like It Used To
* Traditional SEO focuses on Google rankings—but discovery has
Google Doesn't Just Rank Anymore - It Quotes. Here's How to Get Cited
Today’s search engines don’t just rank. They quote. And trust is earned line by line. That’s why