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Plate Lunch Collective

NOTES / DISPATCHES

This is where we document what most brands miss. Real-world strategy. Sharp observations. No fluff, no funnels—just practical notes from the frontlines of consumer behavior, culture, and communication.

NOTES / DISPATCHES
2025 NOTES / DISPATCHES
✦ September

Clicks, Carts, and Bookings: Where Travel Marketing ROI Falls Apart

A data-first walkthrough of where travel brands actually make money online, and where the spend slips out to sea. Morning
18 Sep
2025 NOTES / DISPATCHES
✦ September

Social Media Forecast: Fall 2025

This summer a lot of people were trying to predict things. More important things. Things that make summers everywhere special.
17 Sep
2025 NOTES / DISPATCHES
✦ September

How to Make Your Business Internet Famous in Hawaiʻi

Not a viral dance video your employees did. Internet Famous now means every AI mentions your business when people ask
16 Sep
2025 NOTES / DISPATCHES
✦ September

AI Browser Market Intelligence - 09/09/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Why
15 Sep
2025 NOTES / DISPATCHES
✦ September

AI Referral Traffic Intelligence in North America 09/08/2025

VIEW REPORT🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report
14 Sep
2025 NOTES / DISPATCHES
✦ September

Is Your Hawaii Business Ignoring the Most Important Search Update in 20 Years?

Search engines have never been “must-have” gadgets. Nobody lines up for the new Google update the way they do for
12 Sep
2025 NOTES / DISPATCHES
✦ September

Speaking AI’s Language: Why Hawaii Businesses Need to Understand Semantic Triples

When I was a kid, I spent a lot of time with my grandparents in a rural farming town. People
11 Sep
2025 NOTES / DISPATCHES
✦ September

Hawai‘i Franchise Marketing Strategy: Why Corporate Templates Miss the Mark

Franchise Marketing in Hawaii: What It Looks Like on the Ground Remember when every real estate listing bragged about its
10 Sep
2025 NOTES / DISPATCHES
✦ September

AI Browser Market Intelligence - 09/02/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Why
08 Sep
2025 NOTES / DISPATCHES
✦ September

AI Referral Traffic Intelligence in North America 09/01/2025

VIEW REPORT🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report
07 Sep
2025 NOTES / DISPATCHES
✦ September

Hawai'i Business Guide to AI-Powered Customer Personalization

Introduction When the trade winds stop, the jalousie windows turn useless. They remind me of the heaters my grandmother kept
02 Sep
2025 NOTES / DISPATCHES
✦ September

AI Browser Market Intelligence - 08/26/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative
01 Sep
2025 NOTES / DISPATCHES
✦ September

AI Referral Traffic Intelligence in North America 08/25/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Tracking
01 Sep
2025 NOTES / DISPATCHES
✦ August

The Hawaii Business Owner's Guide to AI Marketing: A Practical Implementation Guide

Introduction I was listening to a dharma talk podcast this week. The monk speaking was covering ownership and his perspective
28 Aug
2025 NOTES / DISPATCHES
✦ August

AI Browser Market Intelligence - 08/19/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative
26 Aug
2025 NOTES / DISPATCHES
✦ August

AI Referral Traffic Intelligence in North America 08/18/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Tracking
16 Aug
2025 NOTES / DISPATCHES
✦ August

BrandLight vs Evertune: AEO Platform Comparison

August 2025 Update 🚨BREAKING: Major Funding Developments Transform AEO Platform Landscape The Answer Engine Optimization (AEO) market experienced a seismic
14 Aug
2025 NOTES / DISPATCHES
✦ August

Are You Just Another Hawaii Business? How AI Search Rewards the Truly Different

Why Your Current Marketing Strategy Might Be Making Your Hawaii Business Invisible to AI Mediated Search Interfaces 🤙Before We Begin:
13 Aug
2025 NOTES / DISPATCHES
✦ August

AI Browser Market Intelligence - 08/11/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative
12 Aug
2025 NOTES / DISPATCHES
✦ August

Hawaii Marketing Agency Rates vs Fractional Marketing Costs: A Complete Guide

I have been watching the job boards. This is what you do when you work in marketing in Hawaii. You
11 Aug
2025 NOTES / DISPATCHES
✦ August

AI Referral Traffic Intelligence in North America - 08/11/2025

🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
11 Aug
2025 NOTES / DISPATCHES
✦ August

AI Browser Market Intelligence - 08/05/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative
05 Aug
2025 NOTES / DISPATCHES
✦ August

AI Referral Traffic Intelligence in North America - 08/04/2025

🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
04 Aug
2025 NOTES / DISPATCHES
✦ July

AI Browser Market Intelligence - 07/29/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative
30 Jul
2025 NOTES / DISPATCHES
✦ July

AI Referral Traffic Intelligence in North America - 07/28/2025

🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
28 Jul
2025 NOTES / DISPATCHES
✦ July

Why Are People Searching, "SEO Not Working?"

It's peak mango season on O'ahu. If you walk around, you can smell it, not the
27 Jul
2025 NOTES / DISPATCHES
✦ July

AI Browser Market Intelligence - 07/22/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative
22 Jul
2025 NOTES / DISPATCHES
✦ July

AI Referral Traffic Intelligence in North America - 07/21/2025

🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
21 Jul
2025 NOTES / DISPATCHES
✦ July

The $115.6 Billion Conversation: Why Hawaii Businesses Can't Ignore These Channels

There's a comedian from Waimanalo, Oahu. Nalo, and part of his tagline is "Howz it everybody it&
20 Jul
2025 NOTES / DISPATCHES
✦ July

AEO Tools Analysis: 10 Platforms Compared Beyond Marketing Materials - Because You've Been Searching for Them

AI Monitoring Tools Overview Enterprise Solutions Profound Enterprise Teams Retrieval Coverage ChatGPT, Perplexity, Copilot, Google AIO Unique Strength Real-time visibility
16 Jul
2025 NOTES / DISPATCHES
✦ July

AI Browser Market Intelligence - 07/15/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative
15 Jul
2025 NOTES / DISPATCHES
✦ July

AI Referral Traffic Intelligence in North America - 07/14/2025

🚨The AI Referral Traffic Intelligence Report for North America has a new permanent URL - https://www.platelunchcollective.com/ai-referral-traffic-intelligence-in-north-america/
14 Jul
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