2026 NOTES / DISPATCHES
✦ February
From Keyword Research to Intent Mapping: The Structural Shift in AI Search
On this page
The dashboard was green. Every metric pointed up and to the right. Keyword rankings climbed from position
2026 NOTES / DISPATCHES
✦ February
SEO Content Writing That Works in ChatGPT and Google AI: The Technical Implementation Guide
In January 2026, Danny Sullivan told the industry to stop chunking content for machines. The directive landed like a betrayal
2026 NOTES / DISPATCHES
✦ February
Who Speaks for a Brand When the Brand Doesn't?
When a brand doesn't publish its own deals in a way AI can find, the AI asks someone
2026 NOTES / DISPATCHES
✦ February
Agentic Commerce Readiness: Protocol Implementation and the Parallel Challenge of Product Discoverability
On this page
Google and Shopify launched the Universal Commerce Protocol on January 11, 2026. OpenAI and Stripe had launched
2026 NOTES / DISPATCHES
✦ January
The Economics of Marketing Leadership: A Buyer's Guide for $5M-$20M Businesses
You're scaling. Revenue is somewhere between $5 million and $20 million annually. You've outgrown the founder-led
2026 NOTES / DISPATCHES
✦ January
Beyond the Click: Measuring Marketing Success in the Age of AI Retrieval
Your keyword rankings are up. Your SEO agency sends you reports showing position #1 for high-value search terms in your
2026 NOTES / DISPATCHES
✦ January
From Town to Country: Navigating the Marketing Nuances of Hawaii's Island-to-Island Economies
Hawaii has the highest cost of doing business in the United States and the 4th highest first-year business failure rate
2026 NOTES / DISPATCHES
✦ January
The Click Is Dead and You're Still Counting Corpses
On this page
Your analytics dashboard shows 4,200 visitors last month. Google Analytics confirms they stayed an average of
2026 NOTES / DISPATCHES
✦ January
2026: The De-Branding of AI and the Consolidation of the Retrieval Layer
Introduction: From Thesis to Mechanical Reality
In January 2025, we established the Retrieval Layer as the foundational architecture for AI-mediated
2026 NOTES / DISPATCHES
✦ January
The Messy Middle: Why Hawaii Businesses Outgrow Agencies and When to Hire a Fractional CMO
On this page
You're growing. Revenue is up. You've hired a social media agency, brought on
2025 NOTES / DISPATCHES
✦ December
When Impulse Stops Being Automatic: An Operator Brief on Marketing's Shifting Baseline
I. The Unnoticed Shift
The cart stays full. The checkout never happens.
Traffic holds steady. Engagement looks healthy. The email
2025 NOTES / DISPATCHES
✦ December
What AI-Native Means in 2026 and Why Plate Lunch Collective Was Built for the Retrieval Layer
Table of contents
* What AI-Native Actually Means
* How Traditional Marketing Disciplines Feed the Retrieval Layer
* GEO, AEO, and Retrieval Mechanics
2025 NOTES / DISPATCHES
✦ December
How to Get Your Business Found by AI: The 2026 Guide to Staying Visible in ChatGPT, Perplexity, and Beyond
A software buyer sat in a quiet office with a legal pad half full of notes. They asked ChatGPT to
2025 NOTES / DISPATCHES
✦ December
Why Advertising Got Emotional in 2025
The Ten-Day Problem
It was rainy season on Oahu, the kind where the clouds move sideways and the light can&
2025 NOTES / DISPATCHES
✦ November
Generative Engine Optimization Framework for Shopify Merchants: What Actually Works
People no longer search the way they used to. Short clipped queries have turned into something closer to a confession.
2025 NOTES / DISPATCHES
✦ November
The Farm & Agritourism Guide to Generative Engine Optimization
A Valley Where the Fields Set the Pace
I grew up in the Santa Maria Valley in California. Agriculture was
2025 NOTES / DISPATCHES
✦ November
Generative Engine Optimization: Field Notes for Early Adopters
Someone at Webflow was looking at attribution data when they noticed something. Eight percent of their signups were coming from
2025 NOTES / DISPATCHES
✦ November
The Rental Agreement You Never Signed
At 7:12 a.m., the analytics dashboard refreshes and the floor disappears. Yesterday, Hessel Broekstra’s YouTube channel had
2025 NOTES / DISPATCHES
✦ November
The Loneliness Economy: How Solving for Human Connection Became a Marketing Strategy
The Surgeon General called loneliness an epidemic in 2023. That line should've rewritten every marketing plan in America.
2025 NOTES / DISPATCHES
✦ November
Loyalty Slithered: What AI Teaches Us About Trust, Reciprocity, and the Brands That Keep Their Promises
Loyalty slithered through my childhood, changing shape in every room of the house.
My grandfather was a union grocery worker
2025 NOTES / DISPATCHES
✦ November
When Half of Everyone Stopped Drinking
I wrote about payday cycles a while back. How most businesses market like everyone has the same amount of money
2025 NOTES / DISPATCHES
✦ November
When Your Customers Have Money (But Your Competitors Don’t Know When That Is)
BoohooMAN didn’t rewrite a single ad. Didn’t touch their targeting. They just stopped spending when people were broke.
2025 NOTES / DISPATCHES
✦ October
The AI Citation Arms Race: Why Your Optimization Tactics Have an Expiration Date
There's a coding bootcamp somewhere that lost 80% of its revenue because someone got mad at them on
2025 NOTES / DISPATCHES
✦ October
How Many AI Agents Will Be Last-Minute Shopping This Holiday Season?
I grew up in the Santa Maria Valley, long before it became famous for BBQ tri-tip and wineries. Both had
