Plate Lunch Collective

NOTES / DISPATCHES

This is where we document what most brands miss. Real-world strategy. Sharp observations. No fluff, no funnels—just practical notes from the frontlines of consumer behavior, culture, and communication.

NOTES / DISPATCHES
2025 NOTES / DISPATCHES
✦ June

The Authenticity Advantage: What Social Media's New Favorite Word Really Reveals

Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
2025 NOTES / DISPATCHES
✦ June

There's a Difference Between Agencies That Talk About Hawaii Markets and Agencies That Understand There Are 8 Main Hawaiian Islands

Hawaii is 2,397 miles from Los Angeles. That's farther than New York to Denver, though most people
2025 NOTES / DISPATCHES
✦ June

Mango Sticky Rice Smoothie Slay Era Strikes… Come on, who are we kidding? This was some damn good marketing.

This is a Note — quick field observations, no fluff
2025 NOTES / DISPATCHES
✦ June

The Mainland Mirage: Why Most Hawaii Brands Kill Their Own Authenticity

Most Hawaii businesses think they need to become someone else to succeed on the mainland. They're wrong. We
2025 NOTES / DISPATCHES
✦ May

When Your Customers Have Money But Your Competitors Don’t: The Anti-Payday Strategy

A kitschy leisure apparel company once had it made. Their core audience? Seniors with steady income from Social Security and
2025 NOTES / DISPATCHES
✦ May

Campaign Timing Strategy: The Payday Approach 80% of Brands Miss

boohooMAN didn’t change their product. Didn’t touch their branding. Just timed their ads better. Result: 80% ROAS improvement.
2025 NOTES / DISPATCHES
✦ May

Your Marketing Still Talks to Appetites That Don't Exist

Most brands are still shouting at appetites that aren't there. Selling indulgence to a generation that's
2025 NOTES / DISPATCHES
✦ May

Your Brewery Isn't Failing — The Market Is Changing. Here's How to Adapt

The numbers don’t lie, but they don’t tell the whole story either. Yes, beer volumes are down. Yes,
2025 NOTES / DISPATCHES
✦ May

Your SEO Strategy Is Missing 80% of Where People Actually Search

Let's skip the funeral. SEO isn't dead, but it's no longer where the money
2025 NOTES / DISPATCHES
✦ May

Google Doesn't Just Rank Anymore - It Quotes. Here's How to Get Cited

Today’s search engines don’t just rank. They quote. And trust is earned line by line. Google doesn’t