Platform & Channel Strategy

The game changed while you weren't looking. What used to be "social media strategy" is now commerce strategy. Your customers discover products on Instagram (61% of them), research on TikTok, and buy directly on Facebook (39% of purchases happen there). The $276.7 billion flowing through social platforms isn't advertising spend—it's the entire economy reorganizing itself.

Most brands are still treating platforms like billboards when they've become storefronts.

Platforms Aren't Neutral—They're Profit Centers

Each platform optimized for different parts of the buying journey. Instagram owns discovery. TikTok drives impulse purchases (36% direct buy rate). Facebook converted social connections into purchase completion. LinkedIn sells to decision-makers who expense everything.

If your content strategy ignores where money actually changes hands, you're essentially running brand awareness campaigns for your competitors' sales.

Repurposing Isn't Strategy—It's Revenue Suicide

Posting the same content across channels isn't "multi-platform." It's malpractice. Context collapse kills conversions. Your brand can't afford to sound like a flyer taped to five different cash registers.

We don't just pick channels. We map your customer's actual buying journey and build content that moves them from discovery to decision within each platform's commerce ecosystem.

Real Distribution Is Purchase-Pattern-Based

It's not about where your audience scrolls. It's where they swipe their cards. Where they trust product recommendations. Where they complete transactions. That's the difference between being seen and being bought.

"The platform isn't the audience. It's the cash register. Learn to ring sales there—or stop showing up."