On-demand marketing leadership and strategy support for Hawaii companies without the cost of a full-time executive.
STRATEGY / LANGUAGE / DIRECTION
We don't do everything for everyone. We are your committed fractional marketing partner for getting cited in AI responses, new search platforms like Perplexity, and social algorithms. We optimize for where customers actually discover brands today and tomorrow. We are a Hawaii-based agency.
Strategy / Language / Direction
Local SEO for Hawaii companies built for both search engines and AI-driven discovery.
SEO Services for Hawaii’s Changing Search Landscape
Ensure your Hawaii business is visible in AI-driven answers with GEO services built for generative search systems.
Generative Engine Optimization for Hawaii Businesses
Strategies for Hawaii businesses to appear in AI summaries and answer engines where customers search today.
Answer Engine Optimization for Hawaii Companies
Make your content visible in AI-driven answers and search results with strategies built for Hawaii businesses.
AI-Ready Content Strategy for Hawaii Businesses
Build an authentic, AI-ready brand voice and messaging system for Hawaii companies.
Brand Voice Development & Messaging for Hawaii Businesses
Clear diagnostics and strategy audits to help Hawaii businesses improve marketing results.
Marketing Performance Audits & Diagnostics
Build a unified plan for social, search, and AI channels tailored to Hawaii companies.
Digital Channel Strategy for Hawaii Businesses
Smarter campaign planning and testing for Hawaii companies before scaling budgets.
Campaign Strategy & Market Testing for Hawaii Businesses
Governance and consistency systems that strengthen Hawaii brands across platforms.
Brand Strategy & Consistency Systems for Hawaii Businesses
Smarter systems and workflows to help Hawaii businesses run marketing more efficiently.
Marketing Operations & Workflow Optimization
Understand customers and markets with tailored research and analytics for Hawaii companies.
Market Research & Customer Insights in Hawaii
Consulting to sharpen your brand story and connect with audiences in Hawaii and beyond.
Brand Storytelling & Message Development in Hawaii
Testimonials
I was competing on price with mainland sellers and barely breaking even. Hayden helped me realize my plants weren't just plants - they were Hawaii-grown, hand-rooted, and shipped from the islands. That story changed everything. I doubled my prices and my sales actually went up. Mainland customers were willing to pay more because they understood what they were really buying.
Taking over a 40-year family market in wine country - talk about pressure. I wanted to build an Italian deli but couldn't alienate three generations of loyal customers. Plus we had wine tourists, Solvang visitors, and casino crowds all needing completely different messages. Hayden helped us speak to longtime locals about honoring tradition while targeting weekend visitors with geo-fenced campaigns about authentic Italian food. Same kitchen, four different conversations. Revenue tripled in eight months.
Twenty years building companies, and this was the first time I had no idea how to reach my market. The platform worked beautifully, but nobody understood what problem it solved. Hayden didn't change what we built - he changed how we talked about it. Suddenly prospects were saying 'this is exactly what we've been looking for.' Same product, completely different conversation.
Hayden helped us navigate going public when I was with a large data storage firm, then when I decided to completely pivot to custom furniture, I called him again. Tech IPO to handcrafted furniture - two totally different worlds, but he saw the thread: I'm someone who builds things that last. He helped me tell that story in both industries. There's something about how he cuts through all the noise and finds the one thing that actually matters. That clarity is rare.
