2025 NOTES / DISPATCHES
✦ July
BrandLight vs Evertune: AEO Platform Comparison
Not long ago, people still talked on the phone. You could tell what they meant not just by what they
consumer behavior
2025 NOTES / DISPATCHES
✦ June
The Authenticity Advantage: What Social Media's New Favorite Word Really Reveals
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
2025 NOTES / DISPATCHES
✦ May
Your Marketing Still Talks to Appetites That Don't Exist
Most brands are still shouting at appetites that aren't there. Selling indulgence to a generation that's