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consumer behavior

2025 NOTES / DISPATCHES
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The Authenticity Advantage: What Social Media's New Favorite Word Really Reveals

Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
2025 NOTES / DISPATCHES
✦ May

Your Marketing Still Talks to Appetites That Don't Exist

Most brands are still shouting at appetites that aren't there. Selling indulgence to a generation that's

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