2025 NOTES / DISPATCHES
✦ October
Nobody's Scrolling Your Feed Anymore. They're Searching.
I was talking to a friend today about the recent Instagram changes. Users can now choose interests to fine-tune their
consumer behavior
2025 NOTES / DISPATCHES
✦ October
Stop Competing on Price: Why Authentic Brand Stories Beat Algorithm Hacks
Shadowbanned. Stuck in 300-view jail. Algorithm murdered your reach overnight.
Every business owner has a reason their social media or
2025 NOTES / DISPATCHES
✦ October
Farm-to-Forgotten: When Your Web Marketing Catches Vibe But Misses Everything Else
A picture is worth a thousand words, they say, but your customers are scrolling past looking for the hundred words
2025 NOTES / DISPATCHES
✦ October
Why SEO, Social Media, and AI Search Are Now Business Infrastructure (Not Marketing Tactics)
What business owners need to know about discoverability in 2025
There was a time when search engine optimization meant keywords.
2025 NOTES / DISPATCHES
✦ October
How Many AI Agents Will Be Last-Minute Shopping This Holiday Season?
I grew up in the Santa Maria Valley, long before it became famous for BBQ tri-tip and wineries. Both had
2025 NOTES / DISPATCHES
✦ October
AI Referral Traffic Intelligence in North America Week 42
10/20/2025
We believe in optimizing for the retrieval layer. But we got curious about who's actually
2025 NOTES / DISPATCHES
✦ October
SEO: No Digital Divide When AI Mediates Search
If you reached this post outside of a social share, you probably typed four keywords or less into a search
2025 NOTES / DISPATCHES
✦ October
Social Proof in 2025: What Actually Works
Trust became a metric somewhere along the way. Engagement rates. Conversion velocity. Funnel optimization. As if people are water.
42%
2025 NOTES / DISPATCHES
✦ October
BrandLight vs Evertune: AEO Platform Comparison
October 2025 Update
🚨BREAKING: Major Funding Developments Transform AEO Platform Landscape
The Answer Engine Optimization (AEO) market experienced a seismic
2025 NOTES / DISPATCHES
✦ September
Hawai‘i Franchise Marketing Strategy: Why Corporate Templates Miss the Mark
Franchise Marketing in Hawaii: What It Looks Like on the Ground
Remember when every real estate listing bragged about its
2025 NOTES / DISPATCHES
✦ August
The Hawaii Business Owner's Guide to AI Marketing: A Practical Implementation Guide
Introduction
I was listening to a dharma talk podcast this week. The monk speaking was covering ownership and his perspective
2025 NOTES / DISPATCHES
✦ August
Are You Just Another Hawaii Business? How AI Search Rewards the Truly Different
Why Your Current Marketing Strategy Might Be Making Your Hawaii Business Invisible to AI Mediated Search Interfaces
🤙Before We Begin:
2025 NOTES / DISPATCHES
✦ June
The Authenticity Advantage: What Social Media's New Favorite Word Really Reveals
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
2025 NOTES / DISPATCHES
✦ May
Your Marketing Still Talks to Appetites That Don't Exist
Most brands are still shouting at appetites that aren't there. Selling indulgence to a generation that's