2025 NOTES / DISPATCHES
✦ October
The AI Citation Arms Race: Why Your Optimization Tactics Have an Expiration Date
There's a coding bootcamp somewhere that lost 80% of its revenue because someone got mad at them on
SEO
2025 NOTES / DISPATCHES
✦ October
Farm-to-Forgotten: When Your Web Marketing Catches Vibe But Misses Everything Else
A picture is worth a thousand words, they say, but your customers are scrolling past looking for the hundred words
2025 NOTES / DISPATCHES
✦ October
Why SEO, Social Media, and AI Search Are Now Business Infrastructure (Not Marketing Tactics)
What business owners need to know about discoverability in 2025
There was a time when search engine optimization meant keywords.
2025 NOTES / DISPATCHES
✦ October
Instagram Cracked the Spam Problem. Here's What It Means for AI Search
Last April, Mark Zuckerberg testified under oath during the FTC's antitrust trial against Meta. Kyle Chayka, writing in
2025 NOTES / DISPATCHES
✦ October
AI Referral Traffic Intelligence in North America Week 42
10/20/2025
We believe in optimizing for the retrieval layer. But we got curious about who's actually
2025 NOTES / DISPATCHES
✦ July
The AI Browser Shift is Here: Why Hawaii Businesses Have a Unique Advantage
I'm sitting in my home office, staring out the window, watching the clouds bring the rain over from
2025 NOTES / DISPATCHES
✦ June
What Is Answer Engine Optimization? No One Really Knows.
Preface
In 1990 we used to skateboard behind an AM/PM on the corner of Goldenwest and Heil in Huntington
2025 NOTES / DISPATCHES
✦ May
Your SEO Strategy Is Missing 80% of Where People Actually Search
In Summary: Why SEO Isn’t Working Like It Used To
* Traditional SEO focuses on Google rankings—but discovery has
2025 NOTES / DISPATCHES
✦ May
Google Doesn't Just Rank Anymore - It Quotes. Here's How to Get Cited
Today’s search engines don’t just rank. They quote. And trust is earned line by line. That’s why