Hawai‘i Franchise Marketing Strategy: Why Corporate Templates Miss the Mark
Franchise Marketing in Hawaii: What It Looks Like on the Ground
Remember when every real estate listing bragged about its
Topics
Most marketing advice sounds good in theory but falls apart when you test it against real customers. We write about what survives that pressure test. These field notes come from watching consumer behavior up close.
strategy
View allThe Hawaii Business Owner's Guide to AI Marketing: A Practical Implementation Guide
Introduction
I was listening to a dharma talk podcast this week. The monk speaking was covering ownership and his perspective
Hawaii Marketing Agency Rates vs Fractional Marketing Costs: A Complete Guide
I have been watching the job boards. This is what you do when you work in marketing in Hawaii. You
The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment
And what brands can learn from Shopify's approach to manufacturing digital intimacy
In 2004, I spent my days
Mango Sticky Rice Smoothie Slay Era Strikes… Come on, who are we kidding? This was some damn good marketing.
This is a Note — quick field observations, no fluff
The Mainland Mirage: Why Most Hawaii Brands Kill Their Own Authenticity
Most Hawaii businesses think they need to become someone else to succeed on the mainland. They're wrong.
We
When Your Customers Have Money But Your Competitors Don’t: The Anti-Payday Strategy
A kitschy leisure apparel company once had it made. Their core audience? Seniors with steady income from Social Security and
media
View allcontent
View allThe Hawaii Business Owner's Guide to AI Marketing: A Practical Implementation Guide
Introduction
I was listening to a dharma talk podcast this week. The monk speaking was covering ownership and his perspective
What Is Answer Engine Optimization? No One Really Knows.
Preface
In 1990 we used to skateboard behind an AM/PM on the corner of Goldenwest and Heil in Huntington
Your SEO Strategy Is Missing 80% of Where People Actually Search
In Summary: Why SEO Isn’t Working Like It Used To
* Traditional SEO focuses on Google rankings—but discovery has
Google Doesn't Just Rank Anymore - It Quotes. Here's How to Get Cited
Today’s search engines don’t just rank. They quote. And trust is earned line by line. That’s why
timing
View allWhen Your Customers Have Money But Your Competitors Don’t: The Anti-Payday Strategy
A kitschy leisure apparel company once had it made. Their core audience? Seniors with steady income from Social Security and
Campaign Timing Strategy: The Payday Approach 80% of Brands Miss
boohooMAN didn’t change their product. Didn’t touch their branding. Just timed their ads better. Result: 80% ROAS improvement.
trends
View allThe Summer When AI Learned to Feel: What's Really Driving Social Media in 2025
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
Mango Sticky Rice Smoothie Slay Era Strikes… Come on, who are we kidding? This was some damn good marketing.
This is a Note — quick field observations, no fluff
Your Marketing Still Talks to Appetites That Don't Exist
Most brands are still shouting at appetites that aren't there. Selling indulgence to a generation that's
Your Brewery Isn't Failing — The Market Is Changing. Here's How to Adapt
The numbers don’t lie, but they don’t tell the whole story either. Yes, beer volumes are down. Yes,
growth
View allThere's a Difference Between Agencies That Talk About Hawaii Markets and Agencies That Understand There Are 8 Main Hawaiian Islands
How to Choose a Digital Marketing Agency in Hawaii
If you've ever lived in Hawaii, you've
The Mainland Mirage: Why Most Hawaii Brands Kill Their Own Authenticity
Most Hawaii businesses think they need to become someone else to succeed on the mainland. They're wrong.
We
notes
View allHawai‘i Franchise Marketing Strategy: Why Corporate Templates Miss the Mark
Franchise Marketing in Hawaii: What It Looks Like on the Ground
Remember when every real estate listing bragged about its
Hawaii Marketing Agency Rates vs Fractional Marketing Costs: A Complete Guide
I have been watching the job boards. This is what you do when you work in marketing in Hawaii. You
The $115.6 Billion Conversation: Why Hawaii Businesses Can't Ignore These Channels
There's a comedian from Waimanalo, Oahu. Nalo, and part of his tagline is "Howz it everybody it&
The AI Browser Shift is Here: Why Hawaii Businesses Have a Unique Advantage
I'm sitting in my home office, staring out the window, watching the clouds bring the rain over from
The Summer of Fewer Mustangs: What's Really Happening to Hawai'i Tourism (Mid-2025)
I was driving to town the other day and noticed something. It wasn't the bright yellow blossoms of
What Is Answer Engine Optimization? No One Really Knows.
Preface
In 1990 we used to skateboard behind an AM/PM on the corner of Goldenwest and Heil in Huntington
Mango Sticky Rice Smoothie Slay Era Strikes… Come on, who are we kidding? This was some damn good marketing.
This is a Note — quick field observations, no fluff
dispatches
View allAre You Just Another Hawaii Business? How AI Search Rewards the Truly Different
Why Your Current Marketing Strategy Might Be Making Your Hawaii Business Invisible to AI Mediated Search Interfaces
🤙Before We Begin:
The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces
Why Smart Organizations Are Shifting from SEO to Retrieval Layer Optimization
How AI Changed Search Forever
It has been a
The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment
And what brands can learn from Shopify's approach to manufacturing digital intimacy
In 2004, I spent my days
The Summer When AI Learned to Feel: What's Really Driving Social Media in 2025
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
The Authenticity Advantage: What Social Media's New Favorite Word Really Reveals
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
There's a Difference Between Agencies That Talk About Hawaii Markets and Agencies That Understand There Are 8 Main Hawaiian Islands
How to Choose a Digital Marketing Agency in Hawaii
If you've ever lived in Hawaii, you've