2025 NOTES / DISPATCHES
✦ October
The AI Citation Arms Race: Why Your Optimization Tactics Have an Expiration Date
There's a coding bootcamp somewhere that lost 80% of its revenue because someone got mad at them on
AEO
2025 NOTES / DISPATCHES
✦ October
Why SEO, Social Media, and AI Search Are Now Business Infrastructure (Not Marketing Tactics)
What business owners need to know about discoverability in 2025
There was a time when search engine optimization meant keywords.
2025 NOTES / DISPATCHES
✦ October
How Many AI Agents Will Be Last-Minute Shopping This Holiday Season?
I grew up in the Santa Maria Valley, long before it became famous for BBQ tri-tip and wineries. Both had
2025 NOTES / DISPATCHES
✦ October
Instagram Cracked the Spam Problem. Here's What It Means for AI Search
Last April, Mark Zuckerberg testified under oath during the FTC's antitrust trial against Meta. Kyle Chayka, writing in
2025 NOTES / DISPATCHES
✦ October
SEO: No Digital Divide When AI Mediates Search
If you reached this post outside of a social share, you probably typed four keywords or less into a search
2025 NOTES / DISPATCHES
✦ October
BrandLight vs Evertune: AEO Platform Comparison
October 2025 Update
🚨BREAKING: Major Funding Developments Transform AEO Platform Landscape
The Answer Engine Optimization (AEO) market experienced a seismic
2025 NOTES / DISPATCHES
✦ August
The Hawaii Business Owner's Guide to AI Marketing: A Practical Implementation Guide
Introduction
I was listening to a dharma talk podcast this week. The monk speaking was covering ownership and his perspective
2025 NOTES / DISPATCHES
✦ August
Are You Just Another Hawaii Business? How AI Search Rewards the Truly Different
Why Your Current Marketing Strategy Might Be Making Your Hawaii Business Invisible to AI Mediated Search Interfaces
🤙Before We Begin:
2025 NOTES / DISPATCHES
✦ July
The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces
Why Smart Organizations Are Shifting from SEO to Retrieval Layer Optimization
How AI Changed Search Forever
It has been a
2025 NOTES / DISPATCHES
✦ June
What Is Answer Engine Optimization? No One Really Knows.
Preface
In 1990 we used to skateboard behind an AM/PM on the corner of Goldenwest and Heil in Huntington
2025 NOTES / DISPATCHES
✦ May
Google Doesn't Just Rank Anymore - It Quotes. Here's How to Get Cited
Today’s search engines don’t just rank. They quote. And trust is earned line by line. That’s why