2025 NOTES / DISPATCHES
✦ November
The Rental Agreement You Never Signed
At 7:12 a.m., the analytics dashboard refreshes and the floor disappears. Yesterday, Hessel Broekstra’s YouTube channel had
social media
2025 NOTES / DISPATCHES
✦ October
Nobody's Scrolling Your Feed Anymore. They're Searching.
I was talking to a friend today about the recent Instagram changes. Users can now choose interests to fine-tune their
2025 NOTES / DISPATCHES
✦ October
Stop Competing on Price: Why Authentic Brand Stories Beat Algorithm Hacks
Shadowbanned. Stuck in 300-view jail. Algorithm murdered your reach overnight.
Every business owner has a reason their social media or
2025 NOTES / DISPATCHES
✦ October
Farm-to-Forgotten: When Your Web Marketing Catches Vibe But Misses Everything Else
A picture is worth a thousand words, they say, but your customers are scrolling past looking for the hundred words
2025 NOTES / DISPATCHES
✦ October
Social Proof in 2025: What Actually Works
Trust became a metric somewhere along the way. Engagement rates. Conversion velocity. Funnel optimization. As if people are water.
42%
2025 NOTES / DISPATCHES
✦ August
Are You Just Another Hawaii Business? How AI Search Rewards the Truly Different
Why Your Current Marketing Strategy Might Be Making Your Hawaii Business Invisible to AI Mediated Search Interfaces
🤙Before We Begin:
2025 NOTES / DISPATCHES
✦ August
Hawaii Marketing Agency Rates vs Fractional Marketing Costs: A Complete Guide
I have been watching the job boards. This is what you do when you work in marketing in Hawaii. You
2025 NOTES / DISPATCHES
✦ July
The $115.6 Billion Conversation: Why Hawaii Businesses Can't Ignore These Channels
There's a comedian from Waimanalo, Oahu. Nalo, and part of his tagline is "Howz it everybody it&
2025 NOTES / DISPATCHES
✦ June
The Summer When AI Learned to Feel: What's Really Driving Social Media in 2025
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
2025 NOTES / DISPATCHES
✦ June
The Authenticity Advantage: What Social Media's New Favorite Word Really Reveals
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in