2025 NOTES / DISPATCHES
✦ October
How Many AI Agents Will Be Last-Minute Shopping This Holiday Season?
I grew up in the Santa Maria Valley, long before it became famous for BBQ tri-tip and wineries. Both had
trends
2025 NOTES / DISPATCHES
✦ June
The Summer When AI Learned to Feel: What's Really Driving Social Media in 2025
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
2025 NOTES / DISPATCHES
✦ June
Mango Sticky Rice Smoothie Slay Era Strikes… Come on, who are we kidding? This was some damn good marketing.
This is a Note — quick field observations, no fluff
2025 NOTES / DISPATCHES
✦ May
Your Marketing Still Talks to Appetites That Don't Exist
Most brands are still shouting at appetites that aren't there. Selling indulgence to a generation that's
2025 NOTES / DISPATCHES
✦ May
Your Brewery Isn't Failing — The Market Is Changing. Here's How to Adapt
The numbers don’t lie, but they don’t tell the whole story either. Yes, beer volumes are down. Yes,