Plate Lunch Collective

trust signal optimization

2026 NOTES / DISPATCHES
✦ January

2026: The De-Branding of AI and the Consolidation of the Retrieval Layer

Introduction: From Thesis to Mechanical Reality In January 2025, we established the Retrieval Layer as the foundational architecture for AI-mediated
2026 NOTES / DISPATCHES
✦ January

BrandLight vs Evertune: AEO Platform Comparison

🚨January 2026 Update: Market Maturation and Platform Evolution The Answer Engine Optimization (AEO) market accelerated dramatically in Q4 2025, with
2025 NOTES / DISPATCHES
✦ December

What AI-Native Means in 2026 and Why Plate Lunch Collective Was Built for the Retrieval Layer

Table of contents * What AI-Native Actually Means * How Traditional Marketing Disciplines Feed the Retrieval Layer * GEO, AEO, and Retrieval Mechanics
2025 NOTES / DISPATCHES
✦ October

Social Proof in 2025: What Actually Works

Trust became a metric somewhere along the way. Engagement rates. Conversion velocity. Funnel optimization. As if people are water. 42%
2025 NOTES / DISPATCHES
✦ August

Are You Just Another Hawaii Business? How AI Search Rewards the Truly Different

Why Your Current Marketing Strategy Might Be Making Your Hawaii Business Invisible to AI Mediated Search Interfaces 🤙Before We Begin:
2025 NOTES / DISPATCHES
✦ July

The AI Browser Shift is Here: Why Hawaii Businesses Have a Unique Advantage

I'm sitting in my home office, staring out the window, watching the clouds bring the rain over from
2025 NOTES / DISPATCHES
✦ July

The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces

Why Smart Organizations Are Shifting from SEO to Retrieval Layer Optimization How AI Changed Search Forever It has been a
2025 NOTES / DISPATCHES
✦ June

What Is Answer Engine Optimization? No One Really Knows.

Preface In 1990 we used to skateboard behind an AM/PM on the corner of Goldenwest and Heil in Huntington
2025 NOTES / DISPATCHES
✦ June

The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment

And what brands can learn from Shopify's approach to manufacturing digital intimacy In 2004, I spent my days

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