2025 NOTES / DISPATCHES
✦ October
Social Proof in 2025: What Actually Works
Trust became a metric somewhere along the way. Engagement rates. Conversion velocity. Funnel optimization. As if people are water.
42%
trust signal optimization
2025 NOTES / DISPATCHES
✦ October
BrandLight vs Evertune: AEO Platform Comparison
October 2025 Update
🚨BREAKING: Major Funding Developments Transform AEO Platform Landscape
The Answer Engine Optimization (AEO) market experienced a seismic
2025 NOTES / DISPATCHES
✦ August
Are You Just Another Hawaii Business? How AI Search Rewards the Truly Different
Why Your Current Marketing Strategy Might Be Making Your Hawaii Business Invisible to AI Mediated Search Interfaces
🤙Before We Begin:
2025 NOTES / DISPATCHES
✦ July
The AI Browser Shift is Here: Why Hawaii Businesses Have a Unique Advantage
I'm sitting in my home office, staring out the window, watching the clouds bring the rain over from
2025 NOTES / DISPATCHES
✦ July
The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces
Why Smart Organizations Are Shifting from SEO to Retrieval Layer Optimization
How AI Changed Search Forever
It has been a
2025 NOTES / DISPATCHES
✦ June
What Is Answer Engine Optimization? No One Really Knows.
Preface
In 1990 we used to skateboard behind an AM/PM on the corner of Goldenwest and Heil in Huntington
2025 NOTES / DISPATCHES
✦ June
The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment
And what brands can learn from Shopify's approach to manufacturing digital intimacy
In 2004, I spent my days