2025 NOTES / DISPATCHES
✦ December
Why Advertising Got Emotional in 2025
The Ten-Day Problem
It was rainy season on Oahu, the kind where the clouds move sideways and the light can&
behaviorial e commerce
2025 NOTES / DISPATCHES
✦ November
Generative Engine Optimization Framework for Shopify Merchants: What Actually Works
People no longer search the way they used to. Short clipped queries have turned into something closer to a confession.
2025 NOTES / DISPATCHES
✦ October
Stop Competing on Price: Why Authentic Brand Stories Beat Algorithm Hacks
Shadowbanned. Stuck in 300-view jail. Algorithm murdered your reach overnight.
Every business owner has a reason their social media or
2025 NOTES / DISPATCHES
✦ October
Social Proof in 2025: What Actually Works
Trust became a metric somewhere along the way. Engagement rates. Conversion velocity. Funnel optimization. As if people are water.
42%
2025 NOTES / DISPATCHES
✦ July
The $115.6 Billion Conversation: Why Hawaii Businesses Can't Ignore These Channels
There's a comedian from Waimanalo, Oahu. Nalo, and part of his tagline is "Howz it everybody it&
2025 NOTES / DISPATCHES
✦ June
The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment
And what brands can learn from Shopify's approach to manufacturing digital intimacy
In 2004, I spent my days