Plate Lunch Collective

content strategy

2025 NOTES / DISPATCHES
✦ September

Hawai‘i Franchise Marketing Strategy: Why Corporate Templates Miss the Mark

Franchise Marketing in Hawaii: What It Looks Like on the Ground Remember when every real estate listing bragged about its
2025 NOTES / DISPATCHES
✦ July

The AI Browser Shift is Here: Why Hawaii Businesses Have a Unique Advantage

I'm sitting in my home office, staring out the window, watching the clouds bring the rain over from
2025 NOTES / DISPATCHES
✦ July

The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces

Why Smart Organizations Are Shifting from SEO to Retrieval Layer Optimization How AI Changed Search Forever It has been a
2025 NOTES / DISPATCHES
✦ June

What Is Answer Engine Optimization? No One Really Knows.

Preface In 1990 we used to skateboard behind an AM/PM on the corner of Goldenwest and Heil in Huntington
2025 NOTES / DISPATCHES
✦ June

The Authenticity Advantage: What Social Media's New Favorite Word Really Reveals

Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
2025 NOTES / DISPATCHES
✦ May

Your SEO Strategy Is Missing 80% of Where People Actually Search

In Summary: Why SEO Isn’t Working Like It Used To * Traditional SEO focuses on Google rankings—but discovery has
2025 NOTES / DISPATCHES
✦ May

Google Doesn't Just Rank Anymore - It Quotes. Here's How to Get Cited

Today’s search engines don’t just rank. They quote. And trust is earned line by line. That’s why

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ChatGPT Perplexity Claude OpenAI GoogleGemini Anthropic MicrosoftCoPilot notes AITrafficReferral strategy AIBroswers Reports AgenticBrowsers industry analysis trust signal optimization consumer behavior