2025 NOTES / DISPATCHES
✦ October
The AI Citation Arms Race: Why Your Optimization Tactics Have an Expiration Date
There's a coding bootcamp somewhere that lost 80% of its revenue because someone got mad at them on
content strategy
2025 NOTES / DISPATCHES
✦ October
Stop Competing on Price: Why Authentic Brand Stories Beat Algorithm Hacks
Shadowbanned. Stuck in 300-view jail. Algorithm murdered your reach overnight.
Every business owner has a reason their social media or
2025 NOTES / DISPATCHES
✦ October
Farm-to-Forgotten: When Your Web Marketing Catches Vibe But Misses Everything Else
A picture is worth a thousand words, they say, but your customers are scrolling past looking for the hundred words
2025 NOTES / DISPATCHES
✦ October
SEO: No Digital Divide When AI Mediates Search
If you reached this post outside of a social share, you probably typed four keywords or less into a search
2025 NOTES / DISPATCHES
✦ September
Hawai‘i Franchise Marketing Strategy: Why Corporate Templates Miss the Mark
Franchise Marketing in Hawaii: What It Looks Like on the Ground
Remember when every real estate listing bragged about its
2025 NOTES / DISPATCHES
✦ July
The AI Browser Shift is Here: Why Hawaii Businesses Have a Unique Advantage
I'm sitting in my home office, staring out the window, watching the clouds bring the rain over from
2025 NOTES / DISPATCHES
✦ July
The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces
Why Smart Organizations Are Shifting from SEO to Retrieval Layer Optimization
How AI Changed Search Forever
It has been a
2025 NOTES / DISPATCHES
✦ June
What Is Answer Engine Optimization? No One Really Knows.
Preface
In 1990 we used to skateboard behind an AM/PM on the corner of Goldenwest and Heil in Huntington
2025 NOTES / DISPATCHES
✦ June
The Authenticity Advantage: What Social Media's New Favorite Word Really Reveals
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
2025 NOTES / DISPATCHES
✦ May
Your SEO Strategy Is Missing 80% of Where People Actually Search
In Summary: Why SEO Isn’t Working Like It Used To
* Traditional SEO focuses on Google rankings—but discovery has
2025 NOTES / DISPATCHES
✦ May
Google Doesn't Just Rank Anymore - It Quotes. Here's How to Get Cited
Today’s search engines don’t just rank. They quote. And trust is earned line by line. That’s why