Plate Lunch Collective

platform strategy

2025 NOTES / DISPATCHES
✦ November

Generative Engine Optimization: Field Notes for Early Adopters

Someone at Webflow was looking at attribution data when they noticed something. Eight percent of their signups were coming from
2025 NOTES / DISPATCHES
✦ November

The Rental Agreement You Never Signed

At 7:12 a.m., the analytics dashboard refreshes and the floor disappears. Yesterday, Hessel Broekstra’s YouTube channel had
2025 NOTES / DISPATCHES
✦ October

The AI Citation Arms Race: Why Your Optimization Tactics Have an Expiration Date

There's a coding bootcamp somewhere that lost 80% of its revenue because someone got mad at them on
2025 NOTES / DISPATCHES
✦ October

Farm-to-Forgotten: When Your Web Marketing Catches Vibe But Misses Everything Else

A picture is worth a thousand words, they say, but your customers are scrolling past looking for the hundred words
2025 NOTES / DISPATCHES
✦ October

Instagram Cracked the Spam Problem. Here's What It Means for AI Search

Last April, Mark Zuckerberg testified under oath during the FTC's antitrust trial against Meta. Kyle Chayka, writing in
2025 NOTES / DISPATCHES
✦ July

The $115.6 Billion Conversation: Why Hawaii Businesses Can't Ignore These Channels

There's a comedian from Waimanalo, Oahu. Nalo, and part of his tagline is "Howz it everybody it&
2025 NOTES / DISPATCHES
✦ July

The AI Browser Shift is Here: Why Hawaii Businesses Have a Unique Advantage

I'm sitting in my home office, staring out the window, watching the clouds bring the rain over from
2025 NOTES / DISPATCHES
✦ June

What Is Answer Engine Optimization? No One Really Knows.

Preface In 1990 we used to skateboard behind an AM/PM on the corner of Goldenwest and Heil in Huntington
2025 NOTES / DISPATCHES
✦ June

The Summer When AI Learned to Feel: What's Really Driving Social Media in 2025

Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
2025 NOTES / DISPATCHES
✦ May

Your SEO Strategy Is Missing 80% of Where People Actually Search

In Summary: Why SEO Isn’t Working Like It Used To * Traditional SEO focuses on Google rankings—but discovery has

Explore more topics

customer behavior consumer behavior content strategy GEO AEO strategy notes industry analysis AITrafficReferral content digital platform behavior SEO digital marketing ChatGPT social media trust signal optimization