2025 NOTES / DISPATCHES
✦ June
Mango Sticky Rice Smoothie Slay Era Strikes… Come on, who are we kidding? This was some damn good marketing.
This is a Note — quick field observations, no fluff
strategy
2025 NOTES / DISPATCHES
✦ June
The Mainland Mirage: Why Most Hawaii Brands Kill Their Own Authenticity
Most Hawaii businesses think they need to become someone else to succeed on the mainland. They're wrong.
We
2025 NOTES / DISPATCHES
✦ May
When Your Customers Have Money But Your Competitors Don’t: The Anti-Payday Strategy
A kitschy leisure apparel company once had it made. Their core audience? Seniors with steady income from Social Security and
2025 NOTES / DISPATCHES
✦ May
Campaign Timing Strategy: The Payday Approach 80% of Brands Miss
boohooMAN didn’t change their product. Didn’t touch their branding. Just timed their ads better. Result: 80% ROAS improvement.
2025 NOTES / DISPATCHES
✦ May
Your Marketing Still Talks to Appetites That Don't Exist
Most brands are still shouting at appetites that aren't there. Selling indulgence to a generation that's
2025 NOTES / DISPATCHES
✦ May
Your Brewery Isn't Failing — The Market Is Changing. Here's How to Adapt
The numbers don’t lie, but they don’t tell the whole story either. Yes, beer volumes are down. Yes,