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When Your Customers Have Money But Your Competitors Don’t: The Anti-Payday Strategy

A kitschy leisure apparel company once had it made. Their core audience? Seniors with steady income from Social Security and
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Campaign Timing Strategy: The Payday Approach 80% of Brands Miss

boohooMAN didn’t change their product. Didn’t touch their branding. Just timed their ads better. Result: 80% ROAS improvement.

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