AI Visibility Tools, Compared by an AI SEO Agency

By Hayden Bond, Plate Lunch Collective

Plate Lunch Collective is an AI SEO agency that gets brands named when buyers ask, in search, on social, and in AI. The discipline moves fast, and SEO is still at the center of the work, in Google and in AI answers alike. Knowing when those platforms change, and how, is part of running a well-rounded campaign. So is measuring it, which is where the tools on this page come in.

  • 56 tools
  • Verified Oct 2026
  • No affiliate fees

The directory at a glance

56 tools
  • AI visibility tracking platforms31
  • AI visibility inside SEO and marketing suites12
  • AI content optimization platforms4
  • GEO infrastructure3
  • Specialized AI visibility tools6
With a free plan
10
Demo or custom only
14
With a G2 rating
26

Start with the job, then pick the tool

Every platform here is limited by the data the AI systems expose. Most of the prompting is synthetic, and none of them can see the context or personalization behind a real person’s answer. That’s fine, as long as the measurement is treated as directional and tied to the client’s goals. The numbers are an approximation, and they read best as a trend over time. So we start with the job and the KPIs of each client, then pick the tool that fits. It would be great to see these tools grow into a complete solution. For now we start with the client, then select the tool.

Showing 56 of 56 tools

AI visibility tracking platforms

31 tools

Dedicated trackers that query AI assistants with a prompt set and report how often, and how, a brand appears. What separates them is prompt volume per dollar and whether they track category visibility, not just brand mentions.

Profound

AI visibility tracking

Enterprise AI visibility tracking across nine engines, with a seven-day free trial and custom pricing.

  • ChatGPT
  • Perplexity
  • Google AI Mode
  • Gemini
  • Copilot
  • DeepSeek
  • Claude
  • +2

Demo / custom

4.5
Verified Oct 2026VisitProfound

Bluefish AI

AI visibility tracking

Enterprise AI visibility platform sold by demo, with no published pricing or model list.

Demo / custom

Verified Oct 2026VisitBluefish AI

Scrunch AI

AI visibility trackingAcquired

AI visibility tracking across seven engines with published tiers, now owned by Sitecore and sold standalone.

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI Mode
  • Google AI Overviews
  • Meta AI

Starter $250/mo · +2 plans

4.6
Verified Oct 2026VisitScrunch AI

Evertune

AI visibility tracking

Panel-sampled AI visibility tracking across nine named engines, with a published $800 Pro plan.

  • ChatGPT
  • Claude
  • Gemini
  • Google AI Overviews
  • Google AI Mode
  • Perplexity
  • Copilot
  • +2

Pro $800/mo · +1 plan

Verified Oct 2026VisitEvertune

Goodie AI

AI visibility tracking

AI visibility tracking across twelve named engines including Alexa for Shopping, with published brand tiers.

  • ChatGPT
  • Google AI Overviews
  • Perplexity
  • Google AI Mode
  • Copilot
  • Gemini
  • Alexa for Shopping
  • +5

Agency Growth $275/mo · +3 plans

4.9
Verified Oct 2026VisitGoodie AI

BrandLight

AI visibility tracking

Enterprise AI visibility tracking across six named engines, sold by demo with no published pricing.

  • ChatGPT
  • Gemini
  • Perplexity
  • Copilot
  • Grok
  • Google AI Overviews

Demo / custom

4.8
Verified Oct 2026VisitBrandLight

Plate Lunch Collective works alongside in-house teams that use these tools, and does the work their reports point to. See answer engine optimization.

25 more

AI visibility inside SEO and marketing suites

12 tools

AI visibility as a feature inside a suite you may already pay for. A directional signal without another tool, short of custom prompt sets and high prompt volume.

Ahrefs Brand Radar

SEO & marketing suite add-on

AI visibility index inside Ahrefs plans from Lite up, seven platforms, Claude only via custom prompt packages.

  • Google AI Overviews
  • Google AI Mode
  • ChatGPT
  • Perplexity
  • Gemini
  • Copilot
  • Claude

Brand Radar AI, one platform $199/mo · +1 plan

4.5
Verified Oct 2026VisitAhrefs Brand Radar

Semrush AI Visibility Toolkit

SEO & marketing suite add-on

Semrush's AI visibility toolkit, five platforms, inside the new plans or standalone from $99 a month.

  • ChatGPT
  • Gemini
  • Google AI Overviews
  • Google AI Mode
  • Perplexity

AI Visibility Toolkit $99/mo

4.5
Verified Oct 2026VisitSemrush AI Visibility Toolkit

seoClarity ArcAI

SEO & marketing suite add-on

Enterprise SEO platform with ArcAI tracking nine AI platforms as a quote-priced add-on.

  • ChatGPT
  • Perplexity
  • Gemini
  • Google AI Overviews
  • Google AI Mode
  • DeepSeek
  • Claude
  • +2

$2,500/mo · +2 plans

4.5
Verified Oct 2026VisitseoClarity ArcAI

Conductor

SEO & marketing suite add-on

Enterprise AEO and SEO platform tracking eight AI platforms, with a three-week free trial and no list prices.

  • ChatGPT
  • Perplexity
  • Gemini
  • Google AI Overviews
  • Google AI Mode
  • Copilot
  • Claude
  • +1

Demo / custom

4.5
Verified Oct 2026VisitConductor

SearchAtlas (OTTO)

SEO & marketing suite add-on

SEO automation suite with LLM Visibility on Growth and up, five AI platforms at the Pro tier.

  • ChatGPT
  • Gemini
  • Google AI Mode
  • Copilot
  • Perplexity

Starter $99/mo · +3 plans

4.5
Verified Oct 2026VisitSearchAtlas (OTTO)

HubSpot AEO

SEO & marketing suite add-on

HubSpot's AEO beta tracks three AI platforms on 25 prompts, $50 a month standalone or inside Marketing Hub.

  • ChatGPT
  • Gemini
  • Perplexity

Standalone $50/mo

Verified Oct 2026VisitHubSpot AEO

If you already pay for one of these suites, its AI visibility feature gives you a starting read. Plate Lunch Collective turns that read into AI search optimization and citation work.

6 more

AI content optimization platforms

4 tools

Platforms that sit between tracking and production, turning visibility data into what to publish and how to structure it for retrieval.

Addlly AI

Content optimizationAI visibility tracking

GEO AI agent sold through a demo rather than self-serve plans.

Demo / custom

Verified Oct 2026VisitAddlly AI

Writesonic GEO

Content optimizationAI visibility tracking

Content suite with AI visibility tracking across ChatGPT, Gemini and Google AI Overviews on self-serve plans.

  • ChatGPT
  • Gemini
  • Google AI Overviews

Starter $79/mo · +3 plans

4.7
Verified Oct 2026VisitWritesonic GEO

AirOps

Content optimizationAI visibility tracking

Content platform with AI visibility insights; ChatGPT only on Solo, seven engines on Enterprise.

  • ChatGPT
  • Perplexity
  • Google AI Overviews
  • Claude
  • Gemini
  • Copilot
  • Grok

Solo ~$200/mo · Free plan · +2 plans

4.7
Verified Oct 2026VisitAirOps

Clearscope

Content optimizationAI visibility tracking

Content optimization suite with query tracking for brand mentions in ChatGPT and Gemini, from $129 a month.

  • ChatGPT
  • Gemini

Essentials $129/mo · +2 plans

Verified Oct 2026VisitClearscope

These tools show where citations are missing. Plate Lunch Collective writes the citation-ready content that fills those gaps.

GEO infrastructure

3 tools

These tools do not measure AI visibility. They determine whether the technical foundation for it exists: crawlable content, structured entities, consistent knowledge graph signals.

InLinks

GEO infrastructure

Entity SEO tooling for internal links and schema markup, with a free tier and paid plans from $49 a month.

Freelancer $49/mo · Free plan · +3 plans

4.9
Verified Oct 2026VisitInLinks

WordLift

GEO infrastructure

Knowledge graph and schema platform for publishers and brands; Business+ from $879 a month billed yearly.

Business+ $879/mo · +1 plan

4.7
Verified Oct 2026VisitWordLift

Prerender.io

GEO infrastructure

Pre-rendering service that serves static HTML to search and AI crawlers; plans from $59 a month.

Starter $59/mo · +3 plans

4.3
Verified Oct 2026VisitPrerender.io

Tracking tools report what AI systems return. Plate Lunch Collective builds the entity SEO foundation that helps AI systems identify a brand in the first place.

Specialized AI visibility tools

6 tools

Built for one use case general trackers do not address: AI shopping assistants, coding agents choosing software, persona-based buyer simulations, hallucination detection, brand narrative analysis.

Azoma

Specialized

Agentic commerce platform covering Amazon Rufus, Walmart Sparky, ChatGPT, Gemini, AI Mode and Perplexity.

  • Amazon Rufus
  • Walmart Sparky
  • ChatGPT
  • Gemini
  • Google AI Mode
  • Perplexity

Demo / custom

5.0
Verified Oct 2026VisitAzoma

Gumshoe

Specialized

Persona-based AI search audits billed monthly per project, with a free sample audit and no card required.

  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
  • DeepSeek
  • Grok
  • Google AI Overviews

Starter $99/project · Free plan · +2 plans

4.8
Verified Oct 2026VisitGumshoe

Emberos

Specialized

AI brand management suite tracking ChatGPT, Gemini, Claude, Perplexity and Grok, sold in five demo-only tiers.

  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
  • Grok

Demo / custom

Verified Oct 2026VisitEmberos

Unusual AI

Specialized

AI brand perception research plus agent crawler analytics; demo-led pricing with a free Agent Analytics trial.

Demo / custom

Verified Oct 2026VisitUnusual AI

Lightsage

SpecializedAI visibility tracking

Tests whether coding agents and answer engines find, pick and successfully use a software product.

  • ChatGPT
  • Google AI Overviews
  • Perplexity
  • Google AI Mode
  • Gemini
  • Claude
  • Copilot

Startup $100/mo · +2 plans

Verified Oct 2026VisitLightsage

Petra Labs

Specialized

Enterprise AEO measurement with an embedded execution team and custom attribution to AI-referred revenue.

Demo / custom

Verified Oct 2026VisitPetra Labs

Specialized tools each cover one surface. Plate Lunch Collective works across AI shopping assistants and answer engines with citation-ready content.

AI visibility tools buyer’s guide

Eight questions to put to a vendor before a contract. Each one changes what the number on the dashboard means.

  • How the tool collects answers.

    Some tools send prompts to a model’s API. Others record what the ChatGPT or Perplexity app shows a logged-out user. The two can return different brands for the same prompt. Two 2026 studies by the tool vendors Surfer and Brandlight found only 6% to 24% of the brands named overlapped between the API and the app. Profound and Ahrefs Brand Radar record the app. Scrunch and Evertune use both. Conductor uses APIs where they exist.

  • Whether it forces web search.

    Some trackers turn search on for every prompt, including prompts a model would normally answer from memory. Graphite looked at this in August 2026 and found it moved visibility by about 20 points on those prompts. Ask the vendor what share of its answers searched on their own.

  • How many times each prompt runs.

    The same prompt gets a different answer from one run to the next. SparkToro recommends 60 to 100 runs per prompt. Gumshoe, which sells tracking, puts it at about 100 runs for a 10-point margin of error on one prompt in one model, and about 400 for 5 points. Ask the vendor for its number.

  • Brand or category visibility.

    Brand visibility covers what a model says when someone asks about you by name. Category visibility covers whether you come up when someone asks for a recommendation and hasn’t heard of you. Some tools track one, some both, and the dashboard doesn’t always say which.

  • Credit-based pricing.

    Rankscale and Conductor charge in credits. Conductor’s own documentation says daily tracking uses them up faster than weekly. Price the plan at the cadence you’ll run.

  • Acquisitions.

    Sitecore bought Scrunch in June. Tracksuit bought Hall in July, Searchable bought Meridian in September and is folding Meridian’s product into its own, and Zeta Global agreed to buy Senso in October. Ask what happens to your data and contract if the vendor is sold, before signing for a year.

  • Case studies.

    Most of the better-known tools were founded in 2024 or 2025. Their published results come from the vendor, often cover a few weeks, and sit on a number that moves from run to run without anyone touching it.

  • Rendering and schema.

    In a December 2024 study by Vercel and MERJ, OpenAI’s, Anthropic’s and Perplexity’s crawlers didn’t run JavaScript. Sites built on Next.js App Router, Nuxt or SvelteKit send finished HTML by default, so this mostly affects sites that build pages in the browser or load content after the page arrives. Google’s documentation says AI Overviews and AI Mode need no special schema. We didn’t find a controlled study showing schema raises citations in ChatGPT or Perplexity. An Ahrefs test in May 2026 found no significant lift.

An AI Search Game Plan shows where a brand stands in Google and in AI answers, and which buyer questions are worth tracking, so you know what to ask a vendor before you buy.

What these tools can and can’t see

We checked what the tools in this guide could and couldn't show as of October 2026.

What they can show, with limits

  • Some fan-out queries.

    To answer one prompt, a model often runs several searches of its own. Profound, Semrush Enterprise, Ahrefs Brand Radar, Surfer, Botify and LLM Pulse now show some of them. Coverage is mostly ChatGPT, with some Perplexity, and only includes the searches the engine exposes on the runs the tool collects. Plate Lunch Collective’s piece on query fan-out covers how those sub-queries shape citation and why they don’t appear as search volume.

  • Some data from Google and Microsoft.

    Bing Webmaster Tools added an AI Performance report in February 2026. It lists Copilot citations, the pages cited, and a sample of grounding queries, which are the searches Copilot ran. Google Search Console added generative AI reports in June 2026 with impressions in AI Overviews and AI Mode. Google’s reports had no query data at launch and went to a subset of sites first.

  • Estimates of what people ask.

    Profound builds its Prompt Volumes from licensed panels of AI users who opted in. Semrush says clickstream data informs its prompt database. Both are modelled, and neither vendor publishes the full method.

What they can’t show

  • ChatGPT queries.

    OpenAI doesn’t share query data with brands or publishers. Its ad program reports aggregated ad results to advertisers and no conversations.

  • Follow-up questions.

    Every tracker we looked at asks one question in a fresh session. Scrunch and Gumshoe add persona details to that question. We didn’t find a tracker that follows a brand through the second and third questions of a conversation.

  • Model updates.

    OpenAI, Google and Anthropic update their models often, usually without notice to tracking vendors. Profound tracks ChatGPT as a product rather than by model version. We didn’t find a tracker that marks when a model update moved a brand’s numbers. LLM Pulse lets users add those notes to a chart by hand.

  • Memory or search.

    A model can name a brand from its training data without reading the brand’s site. It can also read the site and leave the brand out. Evertune reports these two cases separately, and the other tools we reviewed combine them. Plate Lunch Collective covers why they need different work in How ChatGPT Gets Its Information: Memory, Search, and Your Business, and the citation-ready content service covers the retrieval side.

How AI visibility tools measure

Each tool’s visibility score depends on how it collects answers, how often it runs each prompt, and whether search was on. Scores from two vendors for the same brand only line up when those match. Plate Lunch Collective’s AI search market share and referral traffic report looks at the retrieval layer these scores draw from.

Why AI visibility scores move

In January 2026, SparkToro and Gumshoe had 600 volunteers run 12 prompts through ChatGPT, Claude and Google’s AI, for 2,961 answers. Two answers to the same prompt named the same set of brands less than 1 time in 100, and named them in the same order about 1 time in 1,000. The method came from a Carnegie Mellon consistency study. The SparkToro study wasn’t peer-reviewed, and Gumshoe sells tracking. A July 2026 preprint by Sielinski found AI rankings took between 33 and 94 cited answers to settle, and some hadn’t settled after 125. Scores also move because a model draws on its training and on live search, and the two don’t always agree. How ChatGPT gets its information covers why.

Brand visibility vs. category visibility

Brand visibility counts how often a brand appears when someone asks about it directly. Category visibility counts how often it appears when someone asks for a recommendation without naming anyone. A brand can score well on the first and barely register on the second, which means AI knows it exists but rarely suggests it to a new buyer. An AI Search Game Plan asks a set of category questions twice, a week apart, and notes where a brand comes up, so there’s a dated starting point to compare a tool’s later scores against.

What changed since June

  • Four companies sold or agreed to sell.

    Scrunch to Sitecore, Hall to Tracksuit, Meridian to Searchable, and Senso to Zeta Global.

  • Entry plans moved.

    Profound, Gauge and Cognizo dropped their lowest plans. HubSpot started selling AEO on its own for $50 a month, Semrush's AI Visibility Toolkit is $99 a month per domain, and Trendos added a free plan.

  • Google added AI reports to Search Console.

    Bing has had its AI Performance report since February. Neither shows what people typed, and OpenAI still shares no query data.

  • New research on measurement.

    Studies from June to August compared API answers with app answers, measured the effect of forced web search, and estimated how many answers a ranking needs before it holds still. All three are summarized above.

How the list is kept

Hayden Bond of Plate Lunch Collective maintains this guide. We don’t take affiliate fees or sponsorship from any tool listed. For each tool we read its pricing and product pages, then looked for independent evidence that customers use it: news coverage, analyst notes, review-site listings with user reviews, or write-ups by practitioners. Vendor blogs, press releases, affiliate lists and comparisons published by competing tools didn’t count. Tools without that evidence came off the list. Pricing and status went through three separate checks, and anything we couldn’t confirm is flagged for the next review. Each entry carries its own verified date, and the current set was verified Oct 2026. We recheck the list every quarter. It’s the same reading of the measurement layer we use in answer engine optimization work for clients.

AI visibility market updates

Acquisitions, funding, launches and research, newest first. An entry is added as it happens; the vendor entries above reference the figures.

  1. October 2026

    1. Profound announces Dynamic Bot Rendering.

      Announced on October 11, 2026.

      per Profound

    2. Zeta Global agrees to acquire Senso, the startup behind its GEO product.

      Zeta Global announced a definitive agreement to acquire Senso, a Toronto-based, Y Combinator-backed company whose platform lets enterprises publish structured information for AI agents and track how large language models use it. Senso's technology already powered the generative engine optimization product Zeta launched in September 2025. Terms were not disclosed.

      PPC Land

  2. September 2026

    1. Searchable acquires Meridian Tech in a seven-figure deal.

      Searchable, founded in London and New York in late 2025, acquired New York-based AI search visibility startup Meridian Tech for an undisclosed seven-figure sum. Meridian's customers move to Searchable and Meridian's product is being folded into Searchable. Searchable raised $14 million led by Headline in May 2026 and opened a Salt Lake City office in August staffed with hires from Scrunch AI.

      Retail Technology Innovation Hub

    2. Sitecore ships Scrunch-powered content optimization inside Page builder, in early access.

      Three months after the acquisition, the SitecoreAI changelog records AI discoverability scores for citeability and retrievability inside Page builder, with suggested content changes applied in one click. It is limited to organizations with an active Scrunch subscription.

      per Sitecore

    3. Profound raises a $180 million Series D at a $1.8 billion valuation.

      Seven months after its Series C, Profound closed a $180 million round co-led by Sequoia Capital and Kleiner Perkins, taking total funding above $335 million (Dealroom). The company says it serves more than 1,000 enterprise customers and will fund applied AI labs and an agent product alongside monitoring.

      TechCrunch; Dealroom

    4. Ahrefs Brand Radar adds entity matching.

      Brand Radar now extracts entities from AI responses so a brand is matched as an entity rather than as plain text, with improvements following on September 24. Ahrefs also moved AI visibility reports to an AI-adjusted volume and roughly doubled its prompt dataset over the summer.

      per Ahrefs

    5. Lightsage raises $4M for agent-led growth.

      Lightsage, a San Francisco startup that tests whether coding agents and answer engines find, choose and successfully use a software product, announced $4 million led by Nexus Venture Partners.

      per Lightsage

  3. August 2026

    1. Graphite studies forced web search in AI tracking.

      Graphite found some trackers turn search on for every prompt, which moved visibility by about 20 points on prompts that wouldn't otherwise search. It recommended that tools report a prompt grounding rate.

      Graphite

    2. Profound makes Citation Decay available to customers.

      Citation Decay tracks week-over-week citation counts for each cited URL and plots first citation, peak and half-life. It reached customers on August 14 and was announced publicly on September 29.

      per Profound

    3. ChatGPT ads reach five more markets.

      OpenAI extended its ChatGPT ads test to the UK, Mexico, Brazil, Japan and South Korea.

      per OpenAI

  4. July 2026

    1. ChatFeatured raises a $2 million pre-seed for an AEO platform.

      Toronto-based ChatFeatured closed a $2 million USD pre-seed round led by Storytime Capital. The product identifies how companies are mentioned by ChatGPT, Gemini and Perplexity and generates content to close citation gaps.

      BetaKit

    2. Tracksuit acquires Hall.

      Brand-tracking company Tracksuit bought AI visibility startup Hall to add AI answers to its brand health data. Terms weren't disclosed. Hall's site now points to a Tracksuit waitlist.

      AdNews

    3. Peec AI adds ChatGPT Ads monitoring.

      Peec AI added monitoring of ChatGPT Ads placements alongside its visibility tracking.

      per Peec AI

    4. Profound launches FactCheck.

      FactCheck evaluates factual claims made by AI answer engines against a customer-maintained knowledge base, measures overall brand accuracy and traces where incorrect claims originate. It is included in existing configurations.

      per Profound

    5. Promptwatch raises a 6 million euro seed round.

      Amsterdam-based Promptwatch raised 6 million euros led by seed + speed Ventures, with Blum Ventures and Arches Capital participating. The company says it passed 2 million euros in annual recurring revenue in May 2026 and plans a New York office.

      Tech Funding News

    6. Gartner publishes the Hype Cycle for Digital Marketing, 2026.

      Coverage frames the report around flat budgets, growth targets and disruptive answer engines, and reads it as judging martech buying on cost control and brand protection as much as capability.

      MarketScale

    7. geoSurge raises a $12M seed.

      AlbionVC led the round. geoSurge tracks brand visibility in ChatGPT, Claude and Gemini and sells enterprise work on how models learn about a brand.

      PYMNTS

  5. June 2026

    1. Other movements.

      Adobe launched Adobe Brand Visibility (June 17). Peec AI crossed $10M ARR sixteen months after launch (May 28). Semrush, now an Adobe company, reported roughly 108,000 paying customers as of December 31, 2025, its last count as a public company.

    2. Sitecore buys Scrunch AI.

      Sitecore acquired Scrunch AI on June 3, 2026 without disclosing terms. Bloomberg reported a deal worth about $225M, the largest in the category since HubSpot bought XFunnel in October 2025. Adobe's $1.9B Semrush acquisition had closed on April 28.

      Sitecore; Bloomberg

    3. Influencer marketing began converging with AEO.

      Later launched Creator AEO and Linqia partnered with AirOps, the first signs creator platforms see answer-engine visibility as their problem too.

    4. A paid-placement layer emerged.

      Evertune's Visibility Boost, Taboola's ad platform for AI answer engines, OpenAI's ChatGPT ads test, which began in February, and DISQO's AI Search Lift attribution all launched into a “pay to appear in AI answers” category that did not exist at the start of the year.

    5. Venture funding for AI-native platforms neared $500M.

      Profound raised a $96M Series C in February at a $1B valuation. Bluefish raised a $43M Series B ($68M total). BrandLight raised a $30M Series A. Announced rounds across the leading AI-native vendors added up to roughly $415M to $470M by June.

      Dealroom; ThriveStack

Frequently asked questions

Including which of the 56 tools have a free plan: AthenaHQ, Rank Prompt, ProductRank.ai, Siteline, Trendos, LLMrefs, Gumshoe, geoSurge, AirOps, and InLinks.

What do AI visibility tools measure?

They send a set of prompts to AI assistants and record whether your brand appears in the answers, and how. Most report the share of answers that mention you, and some add position, sentiment and the sources cited. The collection method, the number of runs and whether search was on all change the result.

A tool says my brand has 73% AI visibility. What does that mean?

It's the share of that tool's answers that mentioned you, under that tool's settings. In the SparkToro and Gumshoe study, two answers to the same prompt named the same set of brands less than 1 time in 100, so a single score sits inside a wide range. Ask how many times each prompt ran, whether answers came from the API or the app, and whether search was forced. A number that holds over several weeks of runs tells you more than one reading.

Do I need a dedicated AI visibility tool if I already pay for Semrush or Ahrefs?

It depends on what you need from it. Semrush's AI Visibility Toolkit and Ahrefs Brand Radar give a directional read inside tools you already use. Dedicated trackers add your own prompt sets, more runs per prompt, persona context, or a split between brand and category visibility.

Should an AI visibility tool use the API or record what users see?

The app is closer to what a person sees. The API is easier to run at volume, and it can name different brands. Studies by Surfer and Brandlight, both tool vendors, found 6% to 24% overlap between the two. Ask which method a tool uses for each engine it covers.

Why does my AI visibility score change when I haven't changed anything?

AI answers vary from run to run, so scores move without any change on your side. Models also get updated without notice, and we didn't find a tracker that marks those updates. New content from competitors can change which sources get cited.

Can any AI visibility tool show me what people type into ChatGPT?

No. OpenAI doesn't share query data. Profound and Semrush sell estimates built from panels and clickstream data, and Bing's AI Performance report shows the searches Copilot ran, but none of them is a log of what ChatGPT users typed.

Do AI visibility tools track query fan-out?

Some show part of it. Profound, Semrush Enterprise, Ahrefs Brand Radar, Surfer, Botify and LLM Pulse list the sub-queries an engine exposes, mostly in ChatGPT and sometimes in Perplexity. The searches a model runs without exposing them stay hidden.

What does parametric visibility mean?

It's a model naming your brand from its training data, without searching. Retrieval visibility is a model finding your content in a live search. Retrieval tends to respond to crawlable, well-structured pages, while training-data presence depends on the sources models learn from. Evertune reports the two separately, and the other tools in this guide combine them. The difference between the two layers, and what each requires, is covered in How ChatGPT Gets Its Information: Memory, Search, and Your Business.

How many times should a tracker run each prompt?

SparkToro recommends 60 to 100 runs per prompt. Gumshoe's estimate is about 100 runs for a 10-point margin on one prompt in one model. Spreading runs across prompts, phrasings and models lowers what each one needs.

How do I test an AI visibility tool before paying?

Start with a free plan or trial. Tools in this guide with a free plan include AthenaHQ, Rank Prompt, ProductRank.ai, Siteline, Trendos, LLMrefs, Gumshoe, geoSurge, AirOps, and InLinks. Run your brand and two or three category prompts in the engines your buyers use, and check whether you can write your own prompts. If pricing sits behind a demo, ask for the collection method and run counts in writing.

How do I read a vendor's case study numbers?

Check whether the metric is brand or category visibility, how long the period was, and how many runs sit behind it. Over a few weeks, a number this variable can move with no change at all. Results published by the vendor are the vendor's account.

Sources

References and sources

Funding and acquisitions

Research and academic citations

Data for all 56 tools was checked against each vendor's own pages and independent sources, using direct page checks and AI research agents, with a person reviewing the results. Each entry carries its own verified date, and the current set was verified Oct 2026. Funding figures come from company announcements and filings where available.

What we do with what these tools surface

  • AI SEO / GEO

    The full AI search practice behind everything measured on this page. Entity, answer engine, and citation work across every surface.

    The service
  • AI Search Game Plan

    Find out what your customers search for and ask AI, who they keep hearing about, and what to do first.

    The AI Search Game Plan
  • Read the blog

    Insights on AI search and answer engine optimization.

    The blog

Find out what the tools would find.

Tell us about the business, and the first conversation starts from where your brand stands in AI answers today, before any tool budget is spent. We'll come back within one business day.