STRATEGIC COUNSEL

What does AI think about your brand?

You can't fix what you haven't looked at. Before strategy, before content, before tools: Plate Lunch Collective's AI Search Visibility Assessment documents what AI systems currently know about your brand, where the picture is wrong, and what it would actually take to change it.

Hawaiian Palapalai fern botanical specimen with LLM query interface diagram overlay, 18th century natural history plate style

AI Search Visibility Assessment

We query ChatGPT, Claude, Gemini, and Perplexity directly to document how your brand is currently described, categorized, and cited. Most brands haven't done this. The findings are usually surprising.

Independent Platform Research

We've published comparative evaluations of 24+ AI visibility platforms in our AEO Monitoring Tools research. Primary research, not vendor summaries. Useful when you're deciding what's worth paying for and what isn't.

Actionable Output, Not a Deck

You get a documented audit with specific findings, not a strategy presentation. What AI knows about you. What it gets wrong. What's missing. What to do about it.

WHAT'S INCLUDED

We read the retrieval layer. Then we tell you what we found.

We query ChatGPT, Claude, Gemini, and Perplexity directly. Not to generate a report, but to document exactly how your brand is being described, categorized, and cited right now. Wrong founding dates. Conflated competitors. Service descriptions that bear no resemblance to what you actually do. Most brands have no idea. We make it visible.

Then we look at the citation landscape. Which third-party sources is AI pulling from in your category? Where is your brand missing from conversations it should be part of? What's on your own site that AI can't parse or use? The output is specific and documented: not a list of general recommendations, not a framework.

We also cover the tool question. If you're evaluating AI visibility platforms, or already paying for one, we'll tell you plainly what it does, what it doesn't, and whether it fits the problem you're actually trying to solve. We've evaluated 24+ platforms. You don't have to.

Hawaiian ʻElepaio flycatcher specimen perched on branch with multi-platform assessment diagram overlay, 18th century naturalist illustration style

The AI systems we assess against

  • ChatGPT logoChatGPT
  • Perplexity logoPerplexity
  • Claude logoClaude
  • Gemini logoGemini
  • Meta AI logoMeta AI
  • Copilot logoCopilot
  • DeepSeek logoDeepSeek
  • Grok logoGrok

WHO THIS IS FOR

AI Search Questions our Clients Have

You're invisible in AI answers

Competitors are showing up in ChatGPT and Perplexity responses. Your brand isn't. You need to know why before you spend anything trying to fix it.

You're about to buy a tool

There are dozens of AI visibility platforms and the price tags are real. Before you commit to a monthly or annual subscription, find out what you actually need.

Your agency says they handle it

But you can't get a straight answer on what AI systems currently say about your brand. An independent read costs less than a month of not knowing.

You're a consultant with a client asking questions

You know marketing. This particular terrain is new. A structured briefing lets you walk into that meeting with a clear picture and a plan.

Your traffic has shifted and you don't know where it went

AI-driven search is changing referral patterns across every category. A visibility assessment maps what's happening and where the gaps are.

You want a baseline before you build anything

Content strategy, PR, structured data: all of it lands better when you know what AI already knows about you and what it's missing.

Start with Plate Lunch Collective's read on where you stand.

Tell us what you're seeing, or what you suspect. We'll tell you what's actually there.

Work with us

From the Field