SEO agency in Canada, from an office in LaSalle, Ontario
In Canada, people search in English and in French, and what they look for shifts from one province to the next. From our office in LaSalle, Ontario, in Windsor-Essex, the first job on every Canadian account is your Google presence, in both languages. A search in French from Quebec City and the same search in English from Hamilton can turn up two different sets of businesses.
Same words, different country underneath
For six years I worked out of an agency at Queen and Spadina and optimized businesses in provinces I had to fly to. In Toronto, close means a streetcar stop. In Kelowna, people drive two hours for the same kind of clinic. Same words, different country underneath them. Near me is elastic here, and the work has to know how far it stretches.
52%
of Canadian generative-AI users say they used it as a search engine in the past year
CIRA, 2026 Canadian Internet Trends Report, July 28, 2026
Hayden Bond, Founder
What does AI SEO in Canada cover?
AI SEO in Canada means your business shows up in Google search and gets named in AI answers too, from the AI Overview at the top of Google to Perplexity, Gemini and ChatGPT. Check your own site and Google profile against the four pieces below.
- AI SEO
Say plainly what you do and where
Say someone asks AI which moving company to hire. We make it plain on your site who you are, what you do and which province you serve. If you want AI to name you, that's where we'd start.
- Answer Engine Optimization
Clear answers, kept up to date
Buyers want quick answers. Can I book online? Can I get service in French? We put the plain answer at the top of each page, then the details, and keep it current as your hours and services change.
- Entity SEO
A full Google profile and labeled pages
We fill out your Google Business Profile with the right categories and services. On your site, we add hidden labels (schema) that say what each page covers. Google says it uses them to understand a page.
Google rankings and earned mentions count
Ranking on Google is central to this work. It takes a quick, well-built site and mentions you earn on sites your buyers trust. Nobody can honestly promise an AI will name you, so we don't.
A market that runs on seasonality, location and language
Canadians took close to 10 million fewer trips to the United States in 2025 than in 2024, a drop of 25%, while taking 4% more domestic trips and spending 10% more on domestic travel and tourism over the first three quarters of the year.
- 10%
- more spent on domestic travel and tourism, Q1 to Q3 2025
Bank of Canada, February 2026
- Trips to the US−25%
- Domestic tripsQ1 to Q3+4%
- Domestic travel spendQ1 to Q3+10%
Bank of Canada, February 2026
An office in LaSalle, Ontario
Plate Lunch Collective has a Canadian office at 4660 North Town Line, Unit 1, LaSalle, Ontario, in Windsor-Essex. For Canadian clients that means the first conversation happens in your time zone, with people who know the market. Call +1 519-916-0605, Monday to Friday, 9:00 a.m. to 5:00 p.m. Eastern. Details are on the LaSalle office page.
SEO and AI search services in Canada
Plate Lunch Collective is an AI SEO agency that gets brands named when buyers ask, in search, on social, and in AI. French, English or both, province by province: that's how we run SEO, AI search and social search for buyers across Canada.
AI SEO / GEO
Your business is not showing up when someone asks an AI assistant for a recommendation in your category.
AI SEO / GEOEntity SEO
Your name, address and hours say one thing in English and another in French, or change from one directory to the next.
Entity SEOAI Search Game Plan
You'd like to see where you stand in Google and AI answers first, with a plan you can act on yourself.
AI Search Game PlanAnswer Engine Optimization
Google answers questions about your industry at the top of the page, in English and in French, and in neither language is it quoting you.
AEOCitation-Ready Content
You know your province's market, but your site answers buyers' questions in one language, or not plainly enough for Google or ChatGPT to quote.
Citation-ready contentSocial Search Optimization
Buyers in your province are finding your competitors on TikTok, Instagram and YouTube, in English and in French, and your profiles don't come up for either.
Social search
Went from 1 to 33 page-one Google rankings in 19 months.
Its organic traffic value reached $150,000 a year, the equivalent Google Ads spend for the same visits, in months when Google's AI answers were already showing above local results.
Rankings and organic traffic value from DataForSEO's historical rank overview, October 2026, over the 19 months of the engagement; traffic value is the estimated paid traffic cost for October 2026, annualized, modeled on Canadian searches with Google's CPC estimates.
For context, a separate US study found Google users clicked a regular search result on 8% of searches that showed an AI summary, against 15% without one (Pew Research Center, July 2025, browsing data from March 2025, 900 US adults).
How we measure the workWhat do the AI assistants say about you?
Tell us about the business, and the first conversation starts from the answer. We'll come back within one business day.
Industries we serve in Canada
A float plane operator in British Columbia and a machine shop in Windsor-Essex don't share many buyers. So for every industry below, the province, the language and the places those buyers look decide what comes first on Google, in AI search and on social.
Hospitality
Hotels in Banff and Whistler, boutique properties in Montreal, lodges in Tofino.
HospitalityTourism
Whale watching in Victoria, guided tours in Quebec City, Northern Lights operators in Yellowknife.
TourismAgritourism
Wineries in the Okanagan, maple operations in Quebec, farm stays in Prince Edward Island.
AgritourismAviation
Regional carriers, float plane operators in British Columbia, charter services.
AviationTransportation
Shuttle services in ski country, ground transport in Toronto, rental agencies at major airports.
TransportationAgribusiness
Grain operations in Saskatchewan, dairy in Ontario, specialty produce in British Columbia.
AgribusinessSaaS
Software companies in Toronto, Vancouver, Montreal, and Waterloo.
SaaSSkincare
Canadian skincare brands, natural formulations, products moving across the US border.
SkincareManufacturing
Auto parts suppliers in Windsor-Essex, machine shops across the Golden Horseshoe, fabricators in Alberta.
ManufacturingCreators
Content creators in Toronto and Vancouver, outdoor creators in British Columbia and Alberta.
CreatorsDating
Dating apps built in Toronto, Vancouver and Montreal, and matchmaking services in Ontario and Quebec.
DatingLocal Business
Restaurants, retail, trades, services across Canadian metros and mid-market cities.
Local BusinessE-Commerce
Canadian DTC brands shipping cross-border, products sold to US and domestic markets.
E-CommerceSurf, Fitness & Lifestyle
Surf brands in Tofino and, yes, along the Great Lakes, fitness studios in Toronto, outdoor and lifestyle brands in Vancouver and Montreal.
Surf, Fitness & Lifestyle
Questions Canadian businesses ask
Does Plate Lunch Collective work with Canadian businesses, or is this US-only?
Plate Lunch Collective works with businesses across Canada. Canada is a full-service market, same tier as the United States. The founder spent seven years working in Canada on a work visa before founding the practice in Hawaii.
How does bilingual search affect a Quebec business on Google and in AI answers?
A business in Quebec needs its details complete in French and in English. Directories, review sites and Google Business Profile each handle two languages differently, and a listing that's full in English and thin in French shows up for one language and goes missing in the other. We build and check both versions everywhere they count, so you're in the running whichever language someone searches in.
Can you work with a business that operates in multiple provinces?
Yes. A restaurant group in Toronto, Montreal and Vancouver gets a listing and a page for each city, and in Montreal that means French first. Directories and review sites can also differ from one province to the next, so we check which ones count in each place instead of copying one city's setup onto the others.
How does seasonality in Canada affect the work?
Ski season in Whistler, summer on Prince Edward Island, festival season in Montreal. Each one brings its own rush of searches. We get your pages and listings ready before that crowd starts planning, for the Google searches and ChatGPT questions that begin weeks or months before the trip.
How do you know the Canadian market?
The market knowledge predates the company. Its founder spent years optimizing for clients in provinces from British Columbia to Quebec, working onsite in cities across the country rather than running everything from a single desk. What that teaches you is that near me is elastic: it means one thing in a transit-dense city and something very different where the nearest option is a long drive, and the same query carries a different journey from province to province. Bilingual search, regional identity, and the distance between a major metro and a mid-size market are things you calibrate by having been there. That's what goes into the work Plate Lunch Collective does for a Canadian business.
How does the engagement work?
Every cycle runs 90 days and opens with the jobs that will count most for your business in its province, carried out in English, in French or in both. The work is mostly SEO in each language your market uses, listings that match in both, and outreach to the trade papers and regional guides your buyers read. Your leads, calls and sales are the test, and each quarterly report sets them against the count we made before any work started. Ongoing work starts at $1,500 USD a month.
How do you handle local SEO for a business that serves one province, or one metro?
Identity first. One name, one address, one phone number, one set of hours, matching on the site, the Google Business Profile and the directories that count in that market, in both languages where the market runs in both. Many local sites we open have two or three versions, and we fix that first. Then pages for the places the business really serves, each with something true and specific on it; a Kitchener page that is a Woodstock page with the city swapped gets filtered. Reviews get a process. We run all of it as one project, because the work that puts a business in Google's map results is the same work that gets an AI assistant to name it when someone in that metro asks.
We only sell in one province. Should we be spending $1,500 a month on this?
You can start small with the AI Search Game Plan, from $1,500 USD, one report on how your business comes up for buyers in your province. Ongoing work starts at $1,500 USD a month, and the honest comparison is what one new client, patient or order from your province is worth to you. We're measured by the leads your province sends, compared with when we started.
AI Search Game PlanDo you build links for Canadian businesses?
We do, and in Canada that often means two languages. A trade association newsletter in Ontario, a French-language business paper in Quebec, a supplier's partner page or a regional guide your province's buyers read can each link to you when there's a story behind it. So we start from your story, a project, a local first or a busy season, and take it to the editors and partners who'd care. Every link is earned.
Find out where your Canadian business stands
In English and in French, we look up how an AI assistant answers someone in your province who asks for your category, and bring both answers to the first call. Some Canadian businesses begin with an AI Search Game Plan instead.