AI Search Game Plan
Where the money is in your market, and how you get your share
More of your customers ask Google and AI assistants what to buy and who to call. Your AI Search Game Plan shows what they ask, who they end up with, and the moves that put you in front of them.
Plate Lunch Collective is an AI SEO agency that gets brands named when buyers ask, in search, on social, and in AI.
From $1,500. Ready in 10 business days.
Why now
Your customers are already asking
Every day, someone asks an AI assistant which brand to buy or who to call, and it gives them a name. If the name isn't yours, you never hear about it. There's no lost click in your reports. The sale just goes somewhere else.
- They ask Google, ChatGPT and the other AI assistants
- They check reviews, lists and videos before they decide
- They pick from the names they keep seeing
Simulated example. The brands are made up.
What's in your plan
Five answers, in plain words
Every plan answers the same five questions about your market. The pieces below come from a sample plan for a made-up cookware brand. The searches in it are real.
1. Where the money is
The searches that bring in buyers
The real searches your customers make every month, how many people make them, and what they really want. Plus the easy fixes that help search engines and AI find you.
From the sample plan · Part 1
“non toxic cookware”
Safe for my family. No coatings that flake into food.
49,500“best cookware set”
Tell me which brand to buy so I only buy once.
40,500“cookware for induction”
Works on my new stove.
40,500“stainless steel cookware set”
I've decided on steel. Now I'm choosing a brand.
33,100
2. Who's getting it now
The brands that keep coming up
The businesses your customers keep getting sent to, and the one thing each is known for. Then how AI describes you today, next to what makes you different.
From the sample plan · Part 2
Brightforge
Known for: Made in the USA since 1961
Shows up for: American-made questions and best-of lists
Clearwell
Known for: No coatings, no chemicals, ever
Shows up for: Every safety and non-toxic question
3. How you look up close
You, side by side with them
When people hear a name, they look it up. We put your website and listings next to theirs: reviews, warranty, who makes it, proof that it's good.
From the sample plan · Part 3
| What a shopper looks for | You | Brightforge | Clearwell | Northfold |
|---|---|---|---|---|
| Real customer reviews, with photos | No | Yes | Yes | Yes |
| The warranty, in plain words | Some | Yes | Yes | Some |
| Where it's made, shown | No | Yes | Some | No |
| The people who make it | No | Yes | No | Yes |
Swipe the table to see every brand.
Yes YesSome SomeNo Missing
4. Who's vouching for them
The people talking about them
Review sites, magazines, YouTube, forums and news. The places that tell people who to trust, and the same places AI reads before it names anyone.
From the sample plan · Part 4
| Who's vouching | You | Brightforge | Clearwell | Northfold |
|---|---|---|---|---|
| Product review sites and their best-of lists | No | Yes | Yes | Yes |
| Cooking magazines | No | Yes | Some | Yes |
| Chefs and home cooks on YouTube | No | Some | Yes | Yes |
Swipe the table to see every brand.
AI assistants read these same places when they decide which brands to name. Every review, list and video that mentions you works twice: once on the shopper, once on the AI.
5. Your moves
What to do, in order
Quick wins you can start this month, then the bigger moves for the next 90 days and beyond. Each one says why it matters.
From the sample plan · Part 5
Start this month
Put “hand-finished in Ohio” and the lifetime warranty on your homepage and every product page.
It's your strongest story and no competitor can copy it.
Add customer reviews with photos to every product.
All four competitors have them. Shoppers expect them.
Answer the safety question head-on: what your steel is made of and why it's safe.
It's the biggest search in your category.
How it works
Three steps, ten business days
- 1
We talk
A 60-minute call about your business: what you sell, who you sell to, and what makes you different.
- 2
We look
We search and ask the AI assistants the way your customers do, twice, a week apart. Then we study who keeps winning and why.
- 3
You get the plan
Your full plan and a 60-minute walk-through, ten business days after our first call. You keep everything.
Price
One plan, one price
AI Search Game Plan
Everything you need to see where the money is and go get it.
From $1,500ready in 10 business days
Get your game plan- The searches that matter in your market
- The brands that keep coming up, and why
- How you look next to them
- Who's vouching for them
- Your moves, in order
- A 60-minute walk-through
The price depends on how many locations, products or markets you want covered. We confirm it on a short call before anything starts.
90-day check-in, $750
We run the same searches and questions again, so you see what moved and what to do next.
Questions
What people ask before they start
What is the AI Search Game Plan?
A plan that shows what your customers search for and ask AI, which brands they end up with, how you look next to those brands, who's talking about them, and what you should do first.
How much does it cost?
From $1,500. The price goes up if you want more locations, products or markets covered. We agree on the price on a short call before any work starts.
How long does it take?
Ten business days from our first 60-minute call to your walk-through.
What do I need to give you?
An hour for the first call, your website, the competitors you worry about, and the products or services that matter most to you.
Doesn't AI give everyone a different answer?
Yes. Answers change from person to person and day to day. That's why we ask the same questions twice, a week apart, and look for the brands that keep showing up, not one lucky answer.
Do you do the work after?
The plan ends with your moves, in order. Your team can do them, or we can do them with you.
What is the 90-day check-in?
Three months later we run the same searches and questions again, for $750. You see what moved, what didn't, and what to do next.
Reading
From the field
From Keyword Research to Intent Mapping: The Structural Shift in AI SearchKeyword research tools lost accuracy after AI Overviews, with error rates reaching 61%. Structural changes in search require new approaches to content strategy.Read
AI Search Leapfrogged Traditional Search as the First StopThe expert that lives in your phone is the first stop now. Search comes after. Most analytics dashboards cannot see this happening, and the gap is widening.Read
AI search has six buyer paths. Your website sees one.Your website analytics see one of six AI search outcomes. The other five register as zero, as Direct, or as nothing at all. Here's what the evidence shows.Read
Find out where your customers are going
From $1,500. Ten business days. You keep everything.