Rich Results Test
The Rich Results Test is a free Google tool that checks a public web page, or a pasted piece of code, for structured data, the labels in a page's code that tell Google what's on it. It shows which Google rich results that markup can produce, with any errors, and Google says your page may not appear exactly as shown.
Source: Google Search Console Help, Rich Results Test, checked October 29, 2026
What Rich Results Test means for your business
The test only reports on the rich result types Google lists for it. If your page carries other schema.org labels, you won't get a verdict on them here.
It fetches the page with Google's testing crawler and reads the code after scripts have run, so it can catch markup a script adds. It can't reach pages behind a login or a firewall, and robots.txt rules can block what it loads. For a page that's already live, Google points to the URL Inspection tool in Search Console to confirm Google has found the markup.
Google's structured data guide says to use the test while a site is being built and the rich result reports in Search Console after launch. We'd do both, testing one page of each kind, like a service page, a location page and a blog post. If your markup is in place and your search listing still looks plain, a check of what your markup tells Google is where we'd start.
Last reviewed October 29, 2026. All terms
How AI answers it today
On October 29, 2026, Google's AI Overview matched Google's description and cited the tool's own page plus an SEO plugin maker and agency blogs. ChatGPT gave the same definition, cited Google's help pages and the schema.org validator, and said passing doesn't guarantee a rich result.
Our run through ChatGPT and Google's AI Overview, October 29, 2026. A sample, not what every buyer sees.
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