Reddit is a website and app made up of thousands of communities, each built around one interest, where people post stories, links, images and videos, then comment and vote on them. Votes decide which posts and comments rise to the top. Its communities run from breaking news and sports to TV fan theories.
Source: Reddit Inc., The heart of the internet, checked October 29, 2026
What Reddit means for your business
Reddit has its own AI answers now. Reddit Answers started as a test in December 2024, and on May 26, 2026, Reddit merged it into Reddit search. Type a question in the search bar and choose Ask, and Reddit's help page says you get an AI summary of posts and comments from across Reddit, with links to the original ones.
Reddit says the feature is built to look only at Reddit, not the open web, and that moderators currently can't keep their community's posts out of it. So what people have said about your trade, and about you by name, is what those summaries draw on. You can't edit other people's threads, so we'd start by searching Reddit for your business name and for the questions your buyers ask, and reading what comes back.
Reddit threads also get cited in other AI answers, which some people call a Reddit citation. In one of our runs on October 29, 2026, Google's AI Overview cited a Reddit thread when asked what Google's Preferred Sources is. Where a thread asks something you know well, reply as the business, within the Reddit Rules. Never pose as a customer.
If you're splitting a few hours a week between Reddit and the AI tools, our market share report on AI tools shows how many people use each and the visits it sends.
Last reviewed October 29, 2026. All terms
How AI answers it today
On October 29, 2026, neither answer mentioned Reddit's AI search. ChatGPT described communities and voting and linked only reddit.com; Google's AI Overview cited Wikipedia, tech explainers, Buffer and Reddit's own pages, including a community's explainer.
Our run through ChatGPT and Google's AI Overview, October 29, 2026. A sample, not what every buyer sees.
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