Sitelinks
Sitelinks are extra links that Google shows under one search result, pointing to other pages or sections of the same website, like a shortcut to a services or contact page. Google picks them on its own by reading how a site's pages link to each other, and it shows them only when it thinks they'll help the person searching.
Source: Google Search Central, Sitelinks, checked October 29, 2026
What Sitelinks means for your business
Google says sitelinks are automated, so there's no setting that turns them on, but its guide lists what helps. Keep page titles and headings short and clear. Lay the site out so people can find their way around, and link to your important pages from related ones. Keep link text short and matched to the page it points to. A sitelink can also jump to a heading further down the same page, according to Google's guide to results.
You can't pick a sitelink, but you can get rid of one. Google's advice is to remove the page or add a noindex tag, which keeps a page out of its results. If you've seen sitelinks under an ad, those are different. Google Ads calls them sitelink assets, and advertisers add them themselves.
We'd treat the sitelinks under your name as a quick read on your site's structure. If Google offers a privacy policy or an old promotion where you'd expect your services, that can point back to how your menu and links are set up. If a search for your business name shows sitelinks to pages you'd rather people skip, cleaning up your menu, page titles and headings is one of the first jobs in our answer engine work.
Last reviewed October 29, 2026. All terms
How AI answers it today
On October 29, 2026, Google's AI Overview cited Google's sitelinks page, its Ads help and Wikipedia, and covered both the free kind and the paid kind. ChatGPT gave only the free kind, said you can't request them, and cited nothing.
Our run through ChatGPT and Google's AI Overview, October 29, 2026. A sample, not what every buyer sees.
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