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AI SEOContext Map

The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces

Google, ChatGPT, and voice search draw from the same retrieval layer. The organizations winning optimize for the layer underneath, not each interface.

Hayden Bond

Mar 15, 2026

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AI SEO

Direct Traffic Is Changing: What 12 Businesses Reveal About AI-Era Search Discovery

Mar 4

AI SEO

From Keyword Research to Intent Mapping: The Structural Shift in AI Search

Feb 12

AI SEO

SEO Content Writing That Works in ChatGPT and Google AI: The Technical Implementation Guide

Feb 11

AI SEO

Who Speaks for a Brand When the Brand Doesn't?

Feb 10

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AI Search VisibilityAI SEO

2026: The De-Branding of AI and the Consolidation of the Retrieval Layer

AI disappeared from consumer marketing because it became infrastructure. The retrieval layer now determines who gets found. Here is what that means.

Hayden Bond·Jan 21, 2026

AI SEOAEO

What AI-Native Means in 2026 and Why Plate Lunch Collective Was Built for the Retrieval Layer

AI systems see one signal across all your channels. AI-native means building that signal so retrieval systems can find, trust, and cite your business.

Hayden Bond·Dec 8, 2025

AEOAI SEO

How to Get Your Business Found by AI: The 2026 Guide to Staying Visible in ChatGPT, Perplexity, and Beyond

ChatGPT, Perplexity, and Gemini follow different retrieval logic. Businesses appearing in AI answers are not doing one clever thing. They are running systems.

Hayden Bond·Dec 2, 2025

AI SEOAI Search Visibility

Generative Engine Optimization: Field Notes for Early Adopters

AI referrals converted six times better than Google at Webflow. Princeton tested what moves AI visibility. Results contradicted two decades of SEO assumptions.

Hayden Bond·Nov 12, 2025

AI SEOSocial Search

Why SEO, Social Media, and AI Search Are Now Business Infrastructure (Not Marketing Tactics)

SEO, social media, and AI search have evolved from marketing tactics to business infrastructure. Discoverability is now the foundation for business.

Hayden Bond·Oct 23, 2025

AI SEOAEO

SEO: No Digital Divide When AI Mediates Search

Ranking first still matters. Getting cited in AI answers matters too. Most agencies only sell one. Here is what the mechanics actually look like now.

Hayden Bond·Oct 20, 2025

AI SEOAEO

Why Are People Searching, "SEO Not Working?"

Traffic is down but nothing obvious broke. Something shifted before most could name it. Here is what actually changed and why the old explanations do not fit.

Hayden Bond·Jul 27, 2025

AI SEOAEO

What Is Answer Engine Optimization? No One Really Knows.

The rush to define Answer Engine Optimization is a land grab for acronym control, not clarity. Most people naming these terms still think like it's 2015.

Hayden Bond·Jun 22, 2025