Apple Business Connect
Apple Business Connect was Apple's free tool for claiming your business on Apple Maps and setting how your name, logo, hours and photos showed up across Apple apps like Maps, Safari and Spotlight. On April 14, 2026, Apple folded it into a new free platform called Apple Business, and moved existing Business Connect data over automatically.
Source: Apple Newsroom, Introducing Apple Business (March 24, 2026), checked October 29, 2026
What Apple Business Connect means for your business
If you search for Apple Business Connect today, you'll land on Apple Business. Apple says claimed locations, place card details, photos and account information moved across at launch. If you set up a listing before April 2026, we'd sign in and make sure it's there and the hours and phone number are still right.
Your place card is the listing people see when they tap your pin in Apple Maps. Apple says those details also show up in Safari and Spotlight on Apple devices. We'd copy your Google Business Profile into it exactly, down to the category you picked.
Apple also says you have to claim your location before you can run ads on Apple Maps. We'd claim it either way. Then you're the one who can fix a detail when it's wrong.
If Apple Maps still shows your old hours after you've fixed them on Google, catching the listings that fell behind is where we'd start.
Last reviewed October 29, 2026. All terms
How AI answers it today
On October 29, 2026, both answers cited Apple's own pages and said Business Connect is now part of Apple Business. Google's AI Overview also cited YouTube and an agency blog, and led with Apple's 2023 description before getting to the change.
Our run through ChatGPT and Google's AI Overview, October 29, 2026. A sample, not what every buyer sees.
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