Grok
Grok is an AI assistant you can chat with on grok.com, in its phone apps and inside X, the social network once called Twitter. It's made by SpaceX Super Intelligence (SpaceXSI), whose site is x.ai. Its maker says Grok can search the web and public X posts live, so its answers can include what's happening right now.
Source: SpaceXSI, Consumer FAQs, checked October 29, 2026
What Grok means for your business
Looking for the word? To grok something means to understand it deeply. This page is about the AI assistant. Its maker's site, x.ai, names the company SpaceX Super Intelligence, or SpaceXSI.
Its maker's FAQ calls live search of public X posts and the web a unique feature, and the Grok page says answers come with live citations from sources across the web. So public posts about your business on X are one more place Grok may draw from.
We'd look at your own X profile first and check that your name, website and description match what you say everywhere else. Then we'd run a handful of buyer questions through Grok and note which sites it links to.
If you're wondering why Grok sends you almost no visits you can see, what we found about AI tools in analytics covers what those tools can and can't track.
Last reviewed October 29, 2026. All terms
How AI answers it today
On October 29, 2026, Google's AI Overview answered with the dictionary verb meaning to understand deeply, citing Wikipedia and dictionaries, and named the chatbot only in passing. ChatGPT cited its maker's pages and X's help center, and called the maker xAI, though the pages it cited name SpaceXSI.
Our run through ChatGPT and Google's AI Overview, October 29, 2026. A sample, not what every buyer sees.
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