Organization Schema
Organization schema is structured data, code on your website, that tells search engines the basic facts about your business: its name, website, logo, address, phone number and official profiles on other sites. Google says adding it to your home page, or one page about you like your About page, can help it tell your organization apart in search results.
Source: Google Search Central, Organization structured data, checked October 29, 2026
What Organization Schema means for your business
Google doesn't require any one property. It asks you to fill in the ones that apply. A shop that sells only online would use OnlineStore, the example in Google's own guide, and a business with a shopfront or office would use a local business type.
We'd check the code after any site rebuild, since a new theme or plugin can add a second block with a different name or logo. Then we'd read the sameAs list, the links to your official profiles on other sites, and drop any that point to an old page or one you no longer run.
If Google shows an old logo or the wrong name next to your business, getting your details right at the source is where we'd look first.
Last reviewed October 29, 2026. All terms
How AI answers it today
On October 29, 2026, ChatGPT read the phrase as a company's org chart and never mentioned search. Google's AI Overview gave the structured data meaning, citing Google's guide, Semrush and schema tool sites, and called three properties required, which Google's guide doesn't.
Our run through ChatGPT and Google's AI Overview, October 29, 2026. A sample, not what every buyer sees.
Related terms in entities and the knowledge graph
Find out where your brand stands.
Tell us what you're trying to figure out. We'll get back to you within one business day with a time to talk.